The 110-year-old classic confectioner is still in the game with exciting new innovations from beloved RED VINES® and SOUR PUNCH® Brands
LA PORTE, Ind., May 6, 2025 /PRNewswire/ -- In an era of great challenge and change where companies and brands are forced to constantly adapt, American Licorice™ Company refuses to be lost in the shuffle.
American Licorice always looks forward to sharing the results of the prior year's hard work in developing new and unique items for both their longtime and future fans. This year is no different.
Of the 2025 lineup, Senior Product & Innovation Manager Kyle Stout shares, "We are very excited about this year's launch of new Sour Punch and Red Vines items. There is a lot of new innovation for both brands that has received lots of interest so far."
Kyle goes on to highlight that, "One of the most exciting things this year is the launch of our new Red Vines sub-brand, Vines, which is geared towards a younger audience, and offers different product types than traditional licorice. Vines will be kicking off its lineup with tropical-flavored Gummy Peaces, Filled Ropes, and Halloween Twists."
Sour Punch will also be offering dual color, dual flavor filled straws coated in the signature Sour Punch blend, with both flavors already emerging as a hit with retailers and consumers.
For more details on what American Licorice will be sharing in Indianapolis at the upcoming Sweets & Snacks Expo next week, see below:
Soft, playable, electrifying. These stretchy-soft filled ropes are booming with a blend of Blue Raz & Lemonade flavors, turned up a notch with the classic Sour Punch sour coating.
The irresistible delight of sour cherry limeade flavor, paired with the sweet & smooth center, coated in signature sour blend makes for a total sensory experience with these new cherry-lime rope candies.
Vines Gummies aren't just gummy candy - they're a whole vibe! These peace sign-shaped candies are bursting with island-inspired flavors like mango dragon fruit, guava sunrise, island punch & passionfruit.
SRP: $2.49-$2.99 / 6.3 oz. bag
Sour Punch® Frankenstraws
Sour Punch Frankenstraws are the ultimate party flavor for your Halloween bash. In brand new flavors, Monster Melon, Prickly Pear, and Mighty Mystery, Frankenstraws are a frightfully delicious addition to your candy table.
SRP: $1.29-$1.69
Vines™ Filled Ropes, Passionfruit Orange Guava
Vines Filled Ropes are a vibrant wave of passionfruit, zesty orange, and sweet guava. These soft and chewy passionfruit flavored ropes are filled with delicious orange guava filling, for a truly tropical tasting experience.
Hidden within this mouthwatering mix are banana-flavored gems that will surprise you. Take your chances to see what flavors you'll get - it could be Banana, Apple, Pineapple-Orange or Lemon!
SRP: $1.69-$1.99 / 5 oz. bag
About American Licorice Company Family-owned and operated since 1914, the American Licorice™ Company is one of the original licorice manufacturers in the United States, and one of oldest privately held candy companies in the industry. American Licorice seeks to bring happiness in every bite with the best-selling brand of licorice candy in the western United States, Red Vines® candy. In 1990, American Licorice Co. was one of the first candy companies to expand into the sour candy market with the launch of Sour Punch® candy. American Licorice is headquartered in La Porte, IN and has a production facility in Union City, CA.
SOURCE American Licorice Company
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