International certification reinforces Ansira's commitment to responsible AI
ST. LOUIS, Sept. 24, 2026 /PRNewswire/ -- Ansira Partners, Inc. ("Ansira"), the platform of record for brand-to-local ecosystems, today announced that it has achieved ISO/IEC 42001:2023 certification, the international standard for artificial intelligence management systems (AIMS). ISO/IEC 42001:2023 is the world's first international standard specifically focused on establishing, implementing, maintaining, and continually improving an AI management system.
"As AI becomes increasingly embedded in marketing technology, trust must be foundational to innovation," said Ansira CEO Paul Tibbitt. "Our clients should be confident that their data, technology, and AI-enabled solutions within the Ansira platform are being managed with the security, governance, and responsibility they expect from a technology provider. ISO/IEC 42001:2023 is another tangible demonstration of that commitment."
Ansira's Approach to Responsible AI
Ansira's AI mission is to amplify human expertise with intelligent automation by harnessing the power of AI to drive efficiency and scale while keeping human insight and strategic governance at the core.
As part of this commitment, Ansira has established an AI Center of Excellence (CoE) focused on responsible AI and governance. The CoE develops, governs, and scales AI capabilities with discipline, helping ensure that AI is introduced and applied in ways that align with business objectives, appropriate oversight, and responsible practices. Its governance and oversight safeguard client data and establish clear standards for how data is accessed, used, and protected.
Reinforcing Client Trust
ISO/IEC 42001:2023 certification builds on Ansira's existing commitment to security and governance. Alongside SOC 2 Type II and ISO/IEC 27001 certifications, the ISO/IEC 42001:2023 certification demonstrates Ansira's continued investment in the frameworks and practices that help protect client data, manage technology responsibly, and support secure and governed innovation.
"Ansira's approach to AI is focused on using it in ways that make our people and our clients more effective, while maintaining the human insight and governance that should guide how the technology is applied," said Head of AI Transformation Jorge Tite. "Achieving ISO/IEC 42001:2023 certification validates the work we're doing to put that philosophy into practice. For our clients, it provides greater confidence that the AI-enabled solutions we bring them are supported by a rigorous framework for governance, risk management, and responsible AI."
Learn more about Ansira's approach to AI by visiting Ansira's website.
Ansira is backed by Truelink Capital, a private equity firm based in Los Angeles.
ABOUT ANSIRA
Ansira is the platform of record for brand-to-local ecosystems, purpose-built to solve the challenges of fragmented and complex sales and marketing networks. Headquartered in St. Louis, Missouri, the company combines AI-infused technology, closed-loop analytics, and the expertise of 1,300+ team members to connect 500+ brands and over a million partners. Ansira provides end-to-end solutions, from dynamic content and localized experiences to funds and incentive management, empowering brands to build trust, drive measurable growth, and simplify operations across their ecosystem. For more information on Ansira visit Ansira.com or LinkedIn.
ABOUT TRUELINK CAPITAL
Truelink Capital is a private equity firm based in Los Angeles with over $4 billion of assets under management. Truelink pairs deep industry experience in the industrials and business services sectors with a commitment to building partnerships that drive long-term value through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of strategic initiatives and transformative add-on acquisitions. Learn more at: www.truelinkcap.com.
Media Contact: Megan Duran
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SOURCE Ansira
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