Answering the Sustainability Call: AT&T's Eco-Rating System Now Appears In-Store

DALLAS, July 30, 2012 /PRNewswire/ -- After their initial debut at Mobile World Congress earlier this year, AT&T* eco-ratings are now in-store. Starting today, customers will begin to see a simple, easy-to-read-and-understand label attributed to all new AT&T-branded postpaid mobile devices. In addition to these new devices, 13 more from the existing portfolio will also be designated with an eco-rating.

This announcement comes on the heels of a survey conducted by AT&T in June of 2012, which notes that, all things being equal, 60 percent of those surveyed would consider the environmental impact of a device before making a purchase.

"AT&T's eco-ratings give consumers product information they want," said Jeff Bradley, senior vice president, Devices, AT&T Mobility. "Consumers want the best and fastest devices while being able to make an empowered choice about environmental impacts of the device. Our eco-ratings accomplish just that."

The eco-rating system assesses 15 specific criteria drawn from five general categories of sustainability attributes - attributes include the usage of environmentally preferable materials, minimization of hazardous substances, energy efficiency, responsible end-of-life treatment and environmentally-responsible manufacturing. Device manufacturers submit an assessment of which of the 15 criteria the device meets. AT&T reviews this report and confirms the data reported. These criteria are then calculated into AT&T's five-star system, with five stars being the highest. The 15 specific criteria include, for example, the percentage of post-consumer plastic used in the device, restriction of compounds such as lead, cadmium, mercury, nickel and antimony trioxide/antimony compounds and product energy efficient features.

Further explanation of the eco-rating system and information about the application of ratings to individual devices can be found by scanning an on-label QR code, by visiting any AT&T store or at AT&T's consumer-focused sustainability site, EcoSpace.

The eco-rating system is just one example of AT&T's commitment to engaging customers around sustainability. In the past year the company:

• Launched a consumer-friendly website portal for consumers called EcoSpace. The site offers consumers an easy one-stop-shop to learn more about AT&T's sustainability initiatives, shop for all of AT&T's eco-products, find eco-rating information for assessed devices, paperless billing sign up and recycling information;
• Promoted free, secure and convenient paperless billing options through www.att.com/simplify;
• Transitioned AT&T-branded accessory packaging to a new plastic that is comprised of up to 30 percent plant-based materials; and,
•  Unveiled a new device trade-in recycling program, helping consumers save their old phones from landfills while also having the choice to make a donation to charity or earn AT&T credit for future purchases at an AT&T store.

AT&T is committed to integrating sustainable business practices across its business and was recently added to Corporate Responsibility Magazine's 12^th Annual 100 Best Corporate Citizens List. AT&T was also included in the 2011 Dow Jones Sustainability North America Index (DJSI). Visit www.att.com/csr to learn more about sustainability at AT&T. Also visit www.att.com/csr to view AT&T's interactive 2011 Sustainability Report.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse^® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.

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SOURCE AT&T Inc.