Anthropologie's "On My Way" Campaign Celebrates the Moments That Bring Us Together

Shot across the globe, Anthropologie's holiday campaign celebrates the season's most memorable moments through fashion, home, gifting, partnerships, and connected experiences across digital and in-store touchpoints.

PHILADELPHIA, Oct. 19, 2026 /PRNewswire/ -- Today, Anthropologie, the global lifestyle brand, introduces its 2026 holiday campaign, "On My Way," celebrating the moments that make the season memorable—from hosting loved ones at home and getting ready for holiday celebrations to planning a seasonal escape or heading somewhere warm.

"The holidays are all about finding our way back to the people we love. Whether it's a long flight home, a late-night drive, or a quick ride across town, there's something special about the anticipation of seeing someone again," said Jisoo Kang, Chief Creative Officer at Anthropologie. "This holiday season, Anthropologie celebrates that feeling with 'On My Way,' a campaign that captures the warmth, excitement, and joy of coming together. Through a heartfelt holiday brand film, we're reminded that no matter how far we travel, it's the people waiting for us who make every journey worthwhile."

Bringing the spirit of the season to life, "On My Way" captures the elation and connection of the holidays across fashion, home, gifting, and entertaining. Shot around the world, from Shelter Island, New York, to Vienna and Mallorca, the campaign moves between cozy gatherings at home, festive nights out, relaxing staycations, and warm-weather escapes, all brought to life through Anthropologie's signature lens: joyful, unexpected, whimsical and distinctly only-at-Anthro.

"The holidays are an opportunity to embrace personal style, create a home that feels both inviting and special, and find thoughtful gifts for the people who matter most," said Anu Narayanan, Global President of Women's, Home and Retail at Anthropologie. "From standout holiday dressing to distinctive home collaborations and gifts that feel personal, we've curated an assortment filled with unexpected details and inspiration for the season. Through personalized styling, concierge services, and in-store events, we're bringing that experience to life in meaningful ways, making the journey to every celebration feel just as memorable as the occasion itself."

The holiday campaign comes to life through a series of marketing initiatives and seasonal activations, including:

• Holiday Home Collaborations: A series of exclusive collaborations brings fresh perspectives to holiday decorating, entertaining, and gifting. The lineup includes collaborations with Suleika Jaouad and Jon Batiste, which launched October 15, followed by collaborations with New York City Ballet, Susan Alexandra, Molly Hatch, and Ghia.
• DoorDash Partnership: A new partnership with DoorDash makes it even easier for customers to shop Anthropologie, offering a convenient way to find those last-minute gifts, finishing touches, and holiday essentials whenever the season calls for them.
• In-Store Styling & Experiences: In-store holiday events and styling parties throughout November and December, along with complimentary styling and concierge services, help customers find their holiday looks, discover thoughtful gifts, and prepare for celebrations with personalized guidance from Anthropologie's 5-star stylists.

Beginning October 19, "On My Way" will come to life across Anthropologie's owned and paid channels. Organic social storytelling across Instagram and TikTok will bring the campaign's holiday moments to life through seasonal styling inspiration, gifting ideas, home and entertaining content, and creator-led storytelling, including Between Us Girls, a five-part social series with Coco Schiffer launching October 23.

"At Anthropologie, we see the holidays as an opportunity to create more than just a seasonal campaign—we want to create a world that customers want to step into. 'On My Way' celebrates the anticipation of what's waiting when you arrive—the people you love, familiar traditions, and the promise of time together," said Barbra Sainsurin, Global Chief Marketing Officer at Anthropologie. "From the creative storytelling and partnerships to the experiences we bring to life in our stores, the campaign is designed to meet our customer throughout the holiday journey and inspire her to celebrate in a way that feels uniquely her own."

Beginning October 19, the Anthropologie Holiday 2026 collection will be available at anthropologie.com and in stores globally, with campaign content and brand activations rolling out throughout the holiday season.

About Anthropologie

Anthropologie is a modern, design-led lifestyle brand spanning fashion, home, weddings, garden, and gifting, where joyful self-expression meets inspired living. We create immersive shopping experiences that spark a sense of discovery and inspire customers to feel confident, curious, and connected, both online and in-store. Our curated collections blend own-brand exclusives with best-in-market partners, offering timeless quality and trend-forward design that reflect how our customer lives, hosts, travels, and dresses today. As we've evolved, Anthropologie has become a destination for her full lifestyle, from wardrobe to home to wellness, while continuing to bring imagination, narrative-driven storytelling, and memorable experiences to every touchpoint, from TikTok styling tips to in-store moments. With a global footprint of more than 220 stores, Anthropologie is rooted in inclusiveness, creativity, and community, always meeting our customer where she is and inspiring her to explore, experience, and celebrate her life in new ways.

PR CONTACT:
Samantha Chulick
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SOURCE Anthropologie