Antonia Saint NY Taps BPM-PR Firm for Elevated New Heel PR Campaign

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Mar 05, 2025, 08:33 ET

Leading U.S. Fashion PR Agency to Elevate the Launch of the Game-Changing Vida Heels Collection

NEW YORK, March 5, 2025 /PRNewswire/ -- BPM-PR Firm, a premier public relations agency sought after and celebrated for elevating fashion and lifestyle brands, proudly announces the addition of Antonia Saint NY to its prestigious client roster. Based in the heart of New York City with team members across the United States, the PR firm is known for its innovative multi-layered media relations approach and compelling brand storytelling. The firm has been tapped and contracted to lead a strategic public relations campaign that is aimed to amplify Antonia Saint NY's groundbreaking new Vida Heel Collection, known as the Fab Five.

The Fab Five Vida Collection by Antonia Saint NY is a breakthrough in fashion-forward footwear brand that has merged luxury, innovation, and all-day comfort in high-heel design. Created by Antonia Saint Dunbar, Co-founder of Thinx, this game-changing collection reinvents classic heels with the patented Slim SoftSurround System—a hidden sneaker-like cushioning that delivers unmatched support without sacrificing style. Featuring a sleek 90MM heel, enhanced pressure point relief, a sculpted heel area, and generous toe room, each pair offers a flawless fusion of elegance and wearability. After making history with a record-smashing $2.1 million Kickstarter campaign, ranking among the top 120 campaigns of all time, Antonia Saint NY is now set to disrupt the high-heel market. With BPM-PR Firm leading the charge, the brand is poised to captivate stylish, modern women who refuse to choose between fashion and comfort.

"At BPM-PR Firm, we are committed to partnering with elevated brands that bring compelling, newsworthy stories to the media—and Antonia Saint NY is a perfect fit, pun intended," states Monique Tatum, Founder and CEO of BPM-PR Firm. "As a heel enthusiast who personally experiences plantar fasciitis, I was immediately intrigued when their team reached out. What truly impressed me was Antonia's relentless dedication to revolutionizing high heels—overcoming major industry and manufacturing resistance to do things differently and create a shoe that seamlessly blends luxury, innovation, and foot health. At BPM-PR Firm, we champion brands that not only push boundaries but also enhance people's lives in meaningful ways. Antonia Saint NY is redefining an industry that has long prioritized style over comfort, and we are honored to amplify her mission and products on a global stage."

With over 20 years of premium PR leadership, BPM-PR Firm has established itself as a dominant force within the U.S. public relations industry, renowned for securing high-profile media placements across a diverse array of industries. Their service categories encompass fashion, beauty, and lifestyle brands; events; wellness products and services; technology and mobile apps; authors and experts; and much more. BPM-PR Firm's comprehensive media approach combines traditional PR tactics with modern digital strategies, leveraging key media relationships, influencer collaborations, and content marketing to ensure widespread brand awareness. The agency has made a significant impact in representing not only women-owned brands but also family-owned and operated brands. Antonia Saint NY now joins BPM-PR Firm's distinguished lineup of past and present clients, which includes names like Armitron, Patricia Nash Designs, Palmstreet, Soaak Technologies, Bellabeat, The Moulin Rouge, Sabon, The Mane Choice, and an array of global fashion and lifestyle brands.

BPM-PR Firm's excellence has been recognized with several distinguished accolades, including:

For more information on BPM-PR Firm, media interviews, or to inquire about PR services email [email protected] or call 1.877.841.7244. To learn more about BPM-PR Firm and its services, visit http://www.bpm-prfirm.com/.

ABOUT BPM-PR FIRM

Founded in 2005, BPM-PR Firm (Beautiful Planning Marketing & PR) is an independently woman owned and operated PR firm known for crafting powerfully unique media messages that move the world. The company has established itself as a trusted partner to world-renowned brands, emerging brands, corporate enterprises, unicorn companies, and moreIndustry sectors for the firm include fashion, beauty, lifestyle, technology, wellness, arts & culture, politics, experts & authors, event PR, crisis PR and corporate communications. The Public Relations firm is celebrating its 20th anniversary for March 2025.