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Aokang, Chinas führende Herrenschuhmarke, stellt auf der Mailänder Modewoche neue Kollektionen vor
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Aokang

Sep 25, 2023, 01:57 ET

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MAILAND, Italien, 25. September 2023 /PRNewswire/ -- Aokang Shoes Sales Co., Ltd („Aokang"), Chinas führende Herrenschuhmarke, stellt auf der Show unter dem Motto ,,Jue", die auf der Mailänder Modewoche stattfindet, die neue limitierte Kollektion ,,Juexing" vor, was so viel wie ,,Erwachen" bedeutet. Aokang ist die erste chinesische Schuhmarke, die ihre Kollektionen auf der Mailänder Modewoche vorstellt.

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Wang Chen, vice president of Aokang,writes the eyes of a dragon painted by Chinesecalligrapher artist Zhu Jingyi at the fashion show
Wang Chen, vice president of Aokang,writes the eyes of a dragon painted by Chinesecalligrapher artist Zhu Jingyi at the fashion show

Als Teil des Rahmenprogramms der Mailänder Modewoche arbeitete Aokang mit dem renommierten chinesischen Kalligraphen Zhu Jingyi zusammen, um die spektakuläre Laufstegshow ,,JueXingZhongGuo" zu inszenieren, was „Erwachendes China" bedeutet und sich auf chinesische Wassertintenkunst konzentriert. Zhu begeisterte das Publikum mit einer beeindruckenden Kalligraphie-Performance im Zuge dessen Aokang erstmals auch die Limited Edition-Sneaker der Mailänder Modewoche in Markenkooperation mit Zhu vorstellte.

Die Kollektion wurde gemeinsam mit dem italienischen Schuhdesigner Mirco Scoccia entworfen, der zuvor für Bottega Veneta tätig war. Mit dieser Kollektion bringt Aokang ein neues Produktkonzept auf den Markt - sportliche Lederschuhe für Beruf und Freizeit, die eine breite und stilvolle äußere Silhouette, ein hochmodisches Lederobermaterial und eine bequeme, weiche und flexible Sneakersohle kombinieren:

  • Vollnarbiges Leder in der richtigen Stärke mit glatten, elastischen und weichen Eigenschaften, die die Schuhe ebenso resistent gegen Gehfalten machen;
  • Eine Laufsohle mit Absorberschicht und stereoskopischem Stützdesign, die ergonomisch ist und die Vorteile hoher Elastizität und Dämpfung mit sich bringt; Schuhabsätze aus TPU mit hoher Elastizität und Druckfestigkeit, die die Knöchel effektiv schützen, während die Schuhsohlen aus rutschfestem Gummi ein Ausrutschen im Freien verhindern können.

Die Schuhkollektion ,,Juexing" unterstreicht mit ihrem überragendem Komfort die weltweit führende, selbst entwickelte Technologie von Aokang, die mit einem nationalen Erfinderpatent ausgezeichnet wurde, und aus einem System doppelter Zirkulation und unendlicher Atmungsaktivität besteht, das die drei Kerntechnologien der Nanotechnologie, Mikroporen- und Mikroverkapselungstechnologie nutzt.

Scoccia erklärte, dass die Kollektion „Juexing" für Komfort stehe und dass ein gutes Design eine Form von Selbstausdruck mit Komfort als Grundlage sei. Aokangs Engagement für die Entwicklung komfortablerer Sportschuhe aus Leder demonstrierte der Welt ebenso den Aufschwung und das Selbstbewusstsein der chinesischen Marke.

„Aokang freut sich sehr, die erste chinesische Schuhmarke zu sein, die bei der Mailänder Modewoche vertreten ist. Wir werden auch in Zukunft bequeme Schuhe anbieten, die die Erwartungen der Verbraucher voll und ganz erfüllen," erklärte Wang Chen, Vizepräsident von Aokang.

Foto - https://mma.prnewswire.com/media/2219303/Wang_Chen_vice_president_Aokang_writes_eyes_a_dragon_painted.jpg

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