A&P, Superfresh and Walbaum's Supermarkets in the Mid-Atlantic Corridor, New York and Philadelphia Offer the Organic Coffee Company's 'Fairly Traded' Gourmet Coffee

Purchases of Organic Coffee Co. gourmet coffees improve quality of life for workers, protect nature at coffee farm communities from Mexico to Rwanda

Oct 27, 2010, 09:00 ET from The Rogers Family Company

LINCOLN, Calif., Oct. 27 /PRNewswire/ -- A&P supermarkets in the Baltimore and Washington, DC corridor, New York and Philadelphia offer the Organic Coffee Company's "Fairly Traded" gourmet coffees which help protect native wildlife, rainforest and birds while building a better life for workers and their families in coffee farm communities from Central America to Rwanda.

The 200 A&P, Super Fresh and Walbaum's stores in these regions carry 12-ounce pre-ground bags of gourmet coffee from the "Organic Coffee Company" (OCC) – which is among the divisions/brands of the Lincoln, Calif.-based Rogers Family Company (www.rogersfamilyco.com).  One of the nation's largest family-owned gourmet coffee roasters, The Rogers Family Company produces "Responsibly Grown/Fairly Traded" premium whole bean and pre-ground gourmet coffee and tea products available in wholesale, retail outlets and online worldwide.

The blends of OCC coffee – from 100% Arabica beans and shade-grown under a canopy of rainforest - include French Roast, Zen Blend (named "Best Ground Medium Roast" by Real Simple magazine in 2009), Breakfast Blend, Java Love and Rainforest Blend.

"We are greatly appreciative that A&P, one of the country's most respected supermarket chains, has given us the opportunity to provide our coffee to their customers," said Rogers Family Company President and CEO Jon B. Rogers.  "A&P customers who buy our coffee also help improve the quality of life for the people who fill their coffee cup and protect nature in and around coffee farms throughout the world."

Purchases of Organic Coffee Co.'s coffee support the company's "Coffee Community Aid" program.

Community Aid establishes a fixed price for farmers based upon their cost plus a reasonable return, pays them much more than the average market price and exceeds standards set by other organizations. Community Aid has completed hundreds of social, educational and environmental projects. The Rogers family will spend some $1 million on Community Aid in 2010.

(For the complete release and photos of Community Aid, click or paste these links into a web browser:



John W. Rogers

Jim Zelinski/Zelinski Public Relations

The Rogers Family Company

925/242-0918 or 415/420-6050

800/829-1300 or 916/258-8000

(For The Rogers Family Company)


or jimz@zelinskipublicrelations.com

SOURCE The Rogers Family Company