Apartment Therapy Media Partners with West Elm and Pottery Barn To Launch New Weddings Channel

Jan 18, 2016, 09:20 ET from Apartment Therapy Media

NEW YORK, Jan. 18, 2016 /PRNewswire/ -- Apartment Therapy Media, the leading online destination for all things home, in partnership with West Elm and Pottery Barn, has launched the Apartment Therapy Weddings Channel.

The Channel, which lives on ApartmentTherapy.com, serves as a new guide to modern weddings and living. In addition to providing creative, practical and beautiful ideas for celebrating the big day, the channel will deliver fresh, daily content designed to help couples build a life and home together. Through its first-to-market partnership, Apartment Therapy, West Elm and Pottery Barn have created a highly customized, native content program that will deliver insightful posts, videos and other editorial content in a meaningful and authentic way. Apartment Therapy's Weddings Channel offers inspiration in real life spaces and stories, with an eye on diversity and individuality as it seeks to answer the question, 'what matters most to modern couples as they start their married lives together?'

"For 10 years, Apartment Therapy readers have turned to us for guidance as they enter important life stages; from renting their first apartment and moving in with a significant other to getting engaged and buying their first home," said founder and CEO, Maxwell Ryan. "The Weddings Channel was designed to provide individuals with the tools needed to navigate this exciting new chapter in their lives. In partnering with West Elm and Pottery Barn, two brands that share Apartment Therapy's approach to modern living, we are able to expand upon our content and offer our readers a new approach and perspective."

To celebrate the new partnership, Apartment Therapy is pleased to announce its first Weddings Channel Sweepstakes. From January 19, 2016 through February 29, 2016, readers can visit Apartment Therapy's Weddings Channel and enter for a chance to win their dream registry courtesy of West Elm and Pottery Barn. One grand prize winner will receive a $5,000 prize that includes $2,500 gift cards from both West Elm and Pottery Barn, while four runners up will each receive a $500 prize including $250 gift cards from both West Elm and Pottery Barn. The winner and runners up will be announced on March 7, 2016.

About Apartment Therapy
Founded by Maxwell Ryan, Apartment Therapy is THE go-to resource for over 17 million unique readers who scour the site each day in search of decorating tips, design advice and inspiration. By connecting readers to a wealth of resources, affordable ideas and attainable home solutions, Apartment Therapy motivates them to achieve and maintain a happy and healthy home. Maxwell is the author of four bestselling design books, Apartment Therapy: The Eight-Step Home Cure (2006), Apartment Therapy Presents: Real Homes, Real People, Hundreds of Design Solutions (2008), Apartment Therapy's Big Book of Small, Cool Spaces (2010) and Apartment Therapy: Complete + Happy Home (2015).  

Lindsey Cohen
The Brooks Group

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SOURCE Apartment Therapy Media