APLF Materials, Manufacturing & Technology Fair Buoyed by Fashion, Strong Asia Market

Jan 26, 2010, 03:38 ET from APLF Limited

HONG KONG, Jan. 26 /PRNewswire-Asia/ -- Opportunities always abound in times of economic crisis. Today businesses worldwide are turning their attention to the thriving Asian market - and to China in particular.

(Logo: http://www.prnasia.com/sa/2010/01/26/20100126396349.jpg )

To assist that process and to offer a professional business platform for those in the field of raw materials -- leather and other fabrics, components and machinery, together with related new technology aids -- the APLF-organised Materials Manufacturing & Technology (APLF - MM&T) in Hong Kong is a 'must attend' event.

Thanks to the combined strengths of Hong Kong's strategic positioning and APLF's longstanding experience in the industry, APLF - MM&T boasts a competitive edge in the Asia market, although its scope is international and attracts attendees from over 100 countries every year. It is no doubt a convenient and comprehensive one-stop sourcing solution for buyers.

Still over two months until the opening of its 26th edition, APLF - MM&T's 2010 participating numbers are on track to surpass those of 2009 (which amounted to 17,000 buyers and over 1000 exhibitors). "The fair is already booked to full capacity and there's a waiting list for booth space. We are currently exploring ways in which to accommodate more exhibitors," said Perrine Ardouin, senior event manager at APLF.

APLF - MM&T sets out to present the very changes its customers seek: such as opening its doors to include a greater proportion of non-leather materials, eco-friendly options, new machinery and related software solutions, aimed to assist in achieving the common goal of greater supply chain efficiency.

Asked to choose one feature that typifies APLF - MM&T 's greatest area of change, Ms. Ardouin sums it up in one word: fashion. "It's the common growth denominator across almost all product sectors," she noted.

"Look around you and you'll see that fashion is everywhere. New materials applications, leather finishes and manufacturing process...they are all interwoven with fashion."

For years the organisers have been working with the renowned French Committee of Colour based in Paris to develop seasonal APLF Colour and Materials Trends. Each year, the APLF - MM&T Trends Lounge introduces APLF's 4 key colour directions and presents them in harmony with a selection of leathers and fabrics from APLF - MM&T exhibitors. The upcoming fair will unveil trends for next spring and summer.

"The theme for spring and summer 2011 is Fresh Start. Time-honoured ideas are reworked with a modern twist and updated with brighter palettes," revealed Ms. Ardouin.

It's a most appropriate theme indeed.

The upcoming APLF Materials Manufacturing & Technology (APLF - MM&T) takes place March 29 - 31 2010, at the Hong Kong Convention & Exhibition Centre (HKCEC), Wanchai, Hong Kong. It is held concurrently with 2 APLF-organised events - Fashion Access: the fashion fair for finished products, and Prime Source Forum: the definitive annual meeting place for top executives in the apparel industry.

About APLF Limited

APLF Limited is a joint venture between UBM Asia Limited and SIC SA, Paris and is managed in Asia by UBM Asia Limited.

    For fair details, please contact:

     Ms Perrine Ardouin
     Senior Event Manager
     Email: perrine.ardouin@ubm.com

    For media enquiries, please contact:

     Ms Emily Chan
     Marketing Communications Executive
     Email: emily.chan@ubm.com

    APLF Limited
    17/F China Resources Building
    26 Harbour Road, Wanchai, Hong Kong
    Tel:     +852-2827-6211
    Fax:     +852-2827-7831
    Website: http://www.aplf.com