Apollo.io Appoints Marcio Arnecke as CMO and Adam Carr as CRO to Accelerate AI-Powered Go-to-Market Innovation

Seasoned Sales and Marketing Experts Will Expand Apollo's Global Market Reach to Growing Businesses

SAN FRANCISCO, April 29, 2025 /PRNewswire/ -- Apollo.io, a leading AI-powered go-to-market sales platform, today announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These strategic hires mark a pivotal moment in the company's evolution. Apollo is transitioning from a high-growth startup to a mature enterprise technology company, now generating more than $100 million in annual recurring revenue. The new executives join an accomplished leadership team that recently added Bela Stepanova as Chief Product Officer from Box and Iterable, and Matt Curl as Chief Operating Officer (COO) from Checkr.

"Marcio and Adam bring exceptional expertise in scaling high-growth technology companies and transforming go-to-market strategies through innovative approaches," said Tim Zheng, Co-founder and CEO at Apollo. "Their deep understanding of AI-powered sales solutions and proven track records of building world-class revenue organizations will be instrumental in accelerating our mission to make advanced sales intelligence accessible to businesses worldwide."

The appointments represent a strategic inflection point for Apollo, signaling the company's ambition to become a category-defining platform in AI sales intelligence. As CMO, Marcio Arnecke will lead Apollo's global marketing strategy, leveraging his extensive experience in scaling B2B SaaS marketing across international markets. With over two decades of expertise driving revenue acceleration, Arnecke has previously transformed marketing functions at industry leaders like Intercom and Zendesk, which he helped scale from $40 million to $1.7 billion, culminating in a successful IPO.

Arnecke's background is particularly critical in translating Apollo's complex AI technologies into compelling market narratives. His track record demonstrates an ability to build sophisticated global marketing strategies that expand market reach across enterprise, small and mid-market segments, creating repeatable and scalable marketing engines that support hypergrowth.

Adam Carr joins as CRO, bringing profound enterprise sales leadership from his tenure at high-growth companies like Box and most recently Miro, where he played a pivotal role in growing the company's high-touch revenue from single digits to hundreds of millions in ARR. Carr brings a proven track record of scaling high-performance sales teams, with expertise in Product-Led Growth (PLG) and Product-Led Sales (PLS) strategies that will be critical in accelerating Apollo's expansive outbound expansion strategy and driving the company's next phase of operational growth. At Apollo, Carr will lead the revenue organization, focusing on strategic sales execution, development initiatives, and overseeing inbound and outbound sales channels, partnerships, customer success, and client onboarding.

Carr's expertise is particularly valuable in building high-performance sales cultures and implementing sophisticated go-to-market strategies. His experience includes securing landmark deals with Global 2000 companies and developing data-driven approaches to scaling revenue organizations.

"Apollo is transforming how sales teams discover, engage, and convert prospects through our comprehensive B2B data intelligence and advanced AI," said Marcio Arnecke. "What sets us apart is our commitment to transparency and precision in data collection. I'm excited to help position Apollo as the definitive AI sales platform for growing businesses, with the most accurate and actionable insights."

Adam Carr added, "What excites me about Apollo is that we're creating a platform that truly helps sales teams work smarter. Instead of getting lost in multiple disconnected systems, we're giving teams a strategic approach that turns data and AI into real business growth. It's about making sales less about endless manual work and more about connecting with the right customers at the right time."

Apollo continues to experience rapid expansion, recently being named by Forbes as one of America's Best Startup Employers in 2025 and winning a prestigious 2025 Gold Stevie® Award for Sales Technology Partner of the Year. At the same time, the company unveiled a strategic rebrand that goes beyond visual aesthetics, creating a more compelling narrative that showcases how Apollo transforms sales and marketing strategies. By shifting from feature-focused messaging to a story that highlights real business impact, the rebrand reflects Apollo's maturity and ambition in the AI-driven sales intelligence market. Serving millions of go-to-market professionals across more than 500,000 companies globally, Apollo is committed to advancing AI-driven sales intelligence through a more intentional and impactful brand approach.

To find and close your next deal, sign up for free at www.apollo.io. Apollo is currently hiring across multiple departments. Apply to join the team here.

About Apollo.io

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo's end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease.

Trusted by 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo is building the number one go-to-market platform to make the sales process intelligent, turnkey, and accessible for all. Visit apollo.io to learn more.

SOURCE Apollo.io