App Annie ™ Expands App Annie Analytics to Show Publishers the Money From Wherever They Choose

SAN FRANCISCO and BEIJING, July 30, 2013 /PRNewswire/ -- App Annie today unveiled the newest version of the industry-leading free store analytics tool App Annie Analytics, aimed at helping app publishers instantly and securely monitor the success of their apps.  Insight into how their app is doing is of utmost importance to publishers, and now, in addition to the newly enhanced web dashboard, daily email reports and CSV export, they have access to the new Analytics API for direct integration as well as the new App Annie mobile app.

The importance of store analytics to app publishers

With increasing attention on the analytics space, particularly for apps, there is significant growth in the variety of tools available. App Annie Analytics gives publishers a store analytics tool that offers metrics like downloads, revenues, rankings, ratings, reviews and featured tracking. This is very different from measuring in-app user behavior. Why this approach? Because these are the metrics that affect your store ranking, which in turn affects your discovery, distribution and marketing. Store analytics tools also provide the true revenues you will earn from the store, the figures that directly drive your business. App Annie Analytics makes tracking and analyzing your store metrics easy by aggregating your app data from all the platforms you publish on and then presenting you with a visual dashboard that makes it easy to spot trends and identify actionable insights for your app business.

What's new for App Annie Analytics?

App Annie Analytics has been the most popular app store analytics tool worldwide for nearly three years, with 275,000 apps relying on it to track their app metrics across iOS, Mac, Google Play and Amazon app stores. App Annie has invested more resources than any other solution of its kind in the product's security, scalability, interface design, tracking features and data visualizations. The latest updates aim to give publishers enhanced access to their data so that they are able to monitor, analyze and visualize their data exactly as they want it:

• Analytics in your pocket: App Annie is offering the first comprehensive multiple app store analytics mobile app, allowing publishers to track their app market data across iOS, Google Play, Mac App Store and the Amazon App Store in a powerful, streamlined and intelligent solution.  Whether in the office or on the go, tracking your app is always at your fingertips, with access to commonly used reports such as downloads, revenues, in-app purchases, reviews, ratings and rank histories.
• Analytics API integration:  For organizations that want to actively pull their iOS, Google Play, Mac App Store and Amazon app market data into their own custom databases or other corporate solutions, App Annie now offers access to the first of a series of APIs. Designed for those who have specific requirements or highly customized interactions, App Annie's APIs offer deeper integrations that bring your data to you in the way you want it.
• Hourly Rankings:  For publishers who like to get granular, App Annie has rolled out hourly rankings on iOS exclusively for App Annie Analytics users. This allows you to track hour-by-hour ranks for any ranked app on the app store, allowing you to understand the intricacies of your own marketing campaigns as well as benchmarking yourself against other apps.
• App Sharing: Analytics users can now easily keep their colleagues or clients up-to-date with sharing capabilities that bring the latest data to any user in an organization.  Whether you're passing vital information to an exec, setting up different development teams to see how their specific app is doing, or you're publishing for a client and want to show them how they're doing, we let you get the right information to the right people.

"We began App Annie with the vision of creating a secure, comprehensive solution that allows publishers to track, analyze and manage sales and download data for their apps across multiple app stores and geographies," said Bertrand Schmitt, CEO, App Annie. "In order to bring that vision to life, we invested heavily in developing the App Annie Analytics mobile app and API. Armed with these free-to-use tools, in addition to our updated Analytics offering, we think app publishers worldwide can make better, smarter decisions and take their apps to the next level."

What do app developers have to say about the new mobile app?

App Annie extensively tests all new products and features with its users. Here's what they had to say about how the new App Annie Mobile app affects their daily lives as app entrepreneurs:

"At PlayFirst, having fun anywhere, anytime and at any age is our mantra, but it's also important to have great tools like App Annie's Analytics platform to analyze and assess how our products are performing.  With a variety of views, we can quickly and easily understand what's happening with our products from a download or revenue perspective, which gives us the feedback we need to help evaluate the success of a product or marketing campaign." - Becky Ann Hughes, VP of Marketing and Product Management, PlayFirst.

"App Annie's new mobile app for iOS offers a new level of ease and convenience to track how our app, Scan, is performing on the Apple App Store and Google Play markets. Being able to have your app's daily downloads, revenues and rankings in your pocket is exactly the kind of thing an app publisher looks at religiously and addictively." - Kirk Ouimet,  Founder, Scan Inc.

"I like how the App Annie team packed all the features that we know and love into one lightweight, accessible and intuitive app. Highly recommended if you're an app developer!" - Erick V. Garayblas, Founder, Kuyi Mobile

Availability

Customers will be able to access the iOS version of App Annie's mobile app immediately at the Apple iTunes Store at

https://itunes.apple.com/us/app/app-annie-analytics/id660004961?ls=1&mt=8
The Android app will be available later this year.  For more information on the new App Annie API visit http://appannie.zendesk.com/entries/23198482-Welcome-Index.

About App Annie

App Annie is reinventing business intelligence products for the apps and digital goods economy. App Annie data and products are the industry standard, used by over 90 percent of the Top 100 grossing iOS publishers. More than 275,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking the most downloads and revenues of any app store market data company to date, with over 20 billion downloads, more than US$5.3 billion in app store revenues. App Annie is a privately held global company of more than 100 employees with offices in Beijing, San Francisco, Tokyo, London and Hong Kong.  For more information, please visit http://www.appannie.com/, check out our blog, and follow @AppAnnie on Twitter.

SOURCE App Annie