App Annie & IDC Future of Mobile and Portable Gaming Report: Installed Base of Mobile and Portable Gaming Devices Will Grow 55 Percent to More than 1.2B in 2014

Special report for E3 provides insights into growth of mobile and portable gaming, including business models and emerging opportunities

Jun 12, 2013, 12:30 ET from App Annie

LOS ANGELES, June 12, 2013 /PRNewswire/ -- E3 - App Annie and International Data Corporation (IDC) today unveiled a special issue of the App Annie & IDC Future of Mobile Gaming Report for E3. The special report charts the worldwide mobile and portable gaming installed base, as well as revenue by business model, average revenue per user (ARPU) and top grossing genres and countries for gaming-optimized handhelds (GOHs; this category includes devices like Nintendo 3DS and Sony PlayStation Vita), iOS and Google Play. The report includes key takeaways from 2012 and uses current results to look forward to the rest of 2013 and 2014.

A key takeaway from the report is that the installed base of mobile and portable gaming devices is expected to grow 55 percent over the next 18 months, to more than 1.2B and total game software and direct advertising revenue is on track to top $12B in 2013. Growth drivers include the trending freemium business model used by mobile gaming publishers. Emerging markets in Asia also suggest a pronounced opportunity for both mobile and GOH hardware and software.

"The Future of Mobile Gaming Report provides valuable information from IDC and App Annie on gaming market opportunities globally," said Bertrand Schmitt, CEO, App Annie. "IDC's unrivaled data on the dedicated handheld and portable gaming markets in combination with App Annie's leading app store market data gives app publishers, handheld makers and investors the unique insights they need to create winning business strategies."

"Although the audience for smartphone and tablet games has grown larger than that of gaming-optimized handhelds, devices like 3DS and Vita continue to realize significantly higher ARPUs," said Lewis Ward, IDC's gaming research manager. "As smartphone and tablet games get more sophisticated it will be interesting to see if the genre preference distinctions that exist today will close."

To obtain a free copy of the full report, visit:

To learn more about App Annie's latest findings and connect with the App Annie team at E3 stop by Booth #2354 in the South Hall.

App Annie at E3:


Booth #2354 in the South Hall

Los Angeles Convention Center

1201 South Figueroa Street

Los Angeles, CA 90015


June 11-13, 2013

About App Annie
App Annie is reinventing business intelligence products for the apps and digital goods economy. App Annie data and products are the industry standard, used by over 90 percent of the Top 100 grossing iOS publishers. More than 250,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking the most downloads and revenues of any app store market data company to date, with over 20 billion downloads, and more than US$3.3 billion in app store publisher revenues tracked. App Annie is a privately held global company of nearly 100 employees with offices in Beijing, San Francisco, Tokyo, London and Hong Kong.  For more information, please visit, check out our blog, and follow @AppAnnie on Twitter.

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 49 years, IDC has provided strategic insights to help its clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting

SOURCE App Annie