App Annie™ Announces Next Wave for the App Annie Intelligence Platform Helping App Publishers, Marketers and Investors Make Better Decisions, Faster

SAN FRANCISCO and BEIJING, June 5, 2013 /PRNewswire/ -- App Annie today unveiled the newest version of App Annie Intelligence, aimed at helping app publishers, marketers and investors make better decisions, faster. In addition to classic reports, users can now access App Annie Intelligence via the web or by utilizing the business intelligence (BI) tool Tableau, giving them fast visual access to the deep multi-app store business intelligence they need to make smarter business decisions.

Whether launching a new product, tracking the competition, or finding the best investment opportunities in the app industry, having access to accurate and reliable estimates of app revenues and downloads is critical to informing a smart business strategy. Many of the biggest names in the app industry already use App Annie Intelligence[1], including: Tencent, Google, Microsoft and Glu.

Today, App Annie is launching a new generation of App Annie Intelligence, that allows executives to access app market data quickly and easily through visualized dashboards taking them from hypothesis to decision in a few clicks. "We use the App Annie Intelligence platform extensively to monitor the App ecosystem and the competitive landscape," said Chris Akhavan, Glu's President of Publishing. "App Annie's market data allows us to make informed product decisions and is a great business development tool as we monitor growth in emerging markets. The new visualization capabilities of App Annie Intelligence certainly strengthen the value of this platform."

How Does App Annie Intelligence Work?

App Annie's Intelligence platform passes app ranking data and billions of anonymous data points through proprietary App Annie statistical models to create estimates for the downloads and revenues of all ranked apps in the store, bringing complete transparency to the app store ecosystem. Based on this proprietary methodology, estimates for app sales, revenues and downloads have the highest accuracy and data quality in the industry, tracking more than 20 billion downloads and US$3.3 billion in revenues. With support for iOS and Google Play users get a cross-platform view of app market trends. These insights and data are delivered to people in three convenient methods; Intelligence Report, Intelligence Web and Intelligence Visualization.

• Intelligence Report: Provides users with access to the raw app market data, allowing them to manipulate and analyze the data with whatever tool they choose. This gives power users and analysts the greatest flexibility possible for understanding what's going on in their world.
• Intelligence Web: The new web-based interface gives users access to daily estimates in a variety of pre-configured, user definable views. With no training, users can easily view daily estimates for downloads and revenues, giving near real-time insights for making important business decisions. Intelligence Web is integrated with App Annie's Store Stats product, potentially allowing any of the current 120,000 registered users worldwide to upgrade to this valuable information available by simply opening a browser on their desktop, tablet or smartphone.
• Intelligence Visualization: For the first time, App Annie is offering Intelligence powered by business intelligence tool Tableau to provide in-depth visualizations to analyze App Annie market data like never before. Over 25 out-of-the-box visualizations are provided with views specially crafted to give insights into download and revenue trends by app, publisher, country, category and platform. These visualizations give executives and analysts fast access to a new level of market analysis, while still allowing power users complete control to further customize their analysis however they want it with an infinite number of views.

"The success of any product or investment is highly dependent on a meaningful and accurate understanding of the market in which it lives," said Bertrand Schmitt, CEO, App Annie. "We've taken a product that is known throughout the industry to provide the most accurate market estimates for app downloads and revenues, and we've developed tools that allow our customers deeper and near real-time access to the insights the data provides. These insights form the backbone of many companies' business strategy in the app economy. For instance, executives can bring out App Annie Intelligence data on their tablet or smartphone and change the course of a debate about which region they should invest in."

Availability

Current customers will be able to access all of the new features by mid-June 2013 at no extra cost and all data can be shared with any member of a company. For more information on App Annie Intelligence, please visit http://www.appannie.com/intelligence/ where you can access product guides and arrange for a product demo with the Intelligence team.

About App Annie

App Annie is reinventing business intelligence products for the apps and digital goods economy. App Annie data and products are the industry standard, used by over 90 percent of the Top 100 grossing iOS publishers. More than 250,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking the most downloads and revenues of any app store market data company to date, with over 20 billion downloads, and more than US$3.3 billion in app store publisher revenues tracked. App Annie is a privately held global company of nearly 100 employees with offices in Beijing, San Francisco, Tokyo, London and Hong Kong.  For more information, please visit http://www.appannie.com/, check out our blog, and follow @AppAnnie on Twitter.

[1] 12 of the Top 15 app publishers by worldwide iOS revenue

SOURCE App Annie