App Annie Hires Senior Director From comScore as Principal Analyst

Shelene Chang to lead company's global Market Insights team

Jan 16, 2013, 14:05 ET from App Annie

SAN FRANCISCO, Jan. 16, 2013 /PRNewswire/ -- App Annie, the industry leader in app store analytics and market intelligence for the global app economy, announced today that Shelene Chang has joined as Principal Analyst, based out of the company's San Francisco office. Chang joins with nearly a decade of experience at comScore, a digital analytics company, bringing with her significant experience in market research and data analysis. As Principal Analyst, Chang will be responsible for heading up the company's global Market Insights team, which includes direction of the App Annie Index™.

"With Shelene's strong background in data analysis, App Annie will be able to maximize the market intelligence and actionable insights made possible from our data to better inform the business strategies of the investor, publisher, mobile and gaming industries," said Bertrand Schmitt, CEO, App Annie. "Shelene will also serve as an invaluable resource to media and analysts looking for expert commentary and analysis on the app economy."

"The quality of App Annie's data sets them apart from other app store data and analytics providers," said Chang. "Against this foundation, I'm really looking forward to working with App Annie to deliver our customers the very best app store data insights and market intelligence available to the industry."

Prior to joining App Annie, Chang was a senior director at comScore, where she spent more than eight years working across various roles. Her initial experience included conducting market research and providing consulting services to digital media clients on their audience, search, and advertising analytics needs.  Subsequently, she held account management and sales responsibilities.  Most recently, she worked in the product management team to deliver new advertising analytics offerings.  She holds bachelors and masters degrees from the Massachusetts Institute of Technology (MIT).

About App Annie
App Annie is the industry leader in app store analytics and market intelligence for the global app economy. More than 80 percent of the Top 100 iOS publishers by worldwide revenues use its services, and more than 150,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking more downloads and revenues than any other app store market data company – to date, over 11 billion downloads and more than US$1.5 billion in app store publisher revenues. App Annie is a privately held global company with offices in Beijing, Paris, San Francisco, Tokyo and Hong Kong. For more information, and to stay up to date on App Annie news, visit, check out our blog and follow @AppAnnie on Twitter.

SOURCE App Annie