BEIJING, Sept. 18, 2017 /PRNewswire/ -- App Annie, the most trusted mobile app market data and insights company, today announced the launch of comprehensive China Android app usage metrics. Together with the company's existing coverage of China iOS download, revenue and usage metrics, App Annie now provides extensive data visibility into the world's largest mobile app economy.
App Annie's launch of Android insights in China now offers companies an independent, streamlined and magnified view into how to measure success for their app business across all app markets. This had previously posed a challenge for the mobile industry as the market is fragmented into app stores of different sizes and consumer bases – which made access to digestible, unbiased, and reliable data extremely difficult.
These new metrics will help companies truly gauge real mobile app usage behavior in China from real-world users, empowering them to benchmark their success both in China and in international markets. Further, companies may now use these insights to: shape product development strategies based on high-performing apps in China, keep a pulse on the feature sets driving engagement, and benchmark against international peers to better understand their own performance in a global context.
Starting today, the following China Android app usage metrics for more than 5,000 apps are added to the App Annie platform:
- Usage Penetration: The percentage of users who used the app during a certain period.
- Active Users: Monthly Active Users (MAU) and Weekly Active Users (WAU) available now. Daily Active Users (DAU) coming soon.
- Cross-App Usage: A view into which apps are most commonly used together.
- Sessions and Time: Sessions per user, time per session and time per user.
- % Active Days: The average percentage of days in the period the app is used.
- Data Usage: MB per user and MB per session.
These new metrics also allow for comprehensive rankings of the most used apps globally. China's leading apps hold a commanding presence in the top rankings: WeChat by Tencent was the 3rd most used app globally by combined MAU on Android phone and iPhone, while an impressive 4 of the top 5 most played games in August came from China.
According to App Annie, Chinese consumers and advertisers spent a grand total of $790 billion via mobile platforms in 2016. App Annie forecasts that by 2021, the number will increase dramatically to $2.59 trillion, especially as mobile commerce continues to thrive. Given the massive install base of Android devices in China—more than 6x larger than iOS—this platform is critical to measure and capitalize on when competing in this enormous and innovative market.
"As a globally-focused company, we are very impressed by the impact the Chinese market has had on the mobile space and are devoted to providing the most reliable data into this market for our customers," says Bertrand Schmitt, CEO and Co-founder of App Annie. "China is a key leader in mobile and digital trends, and having independent and trustworthy insights into its mobile consumers is critical for businesses to build successful app strategies – both in China and internationally."
Find more information at https://www.appannie.com/en/tours/market-data-intelligence/.
About App Annie
App Annie delivers the most trusted app market data and insights for your business to succeed in the global app economy. Over 900,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing, including from investors such as Sequoia Capital, Institutional Venture Partners, IDG Capital Partners, e.ventures, Greenspring Associates, and Greycroft Partners.
SOURCE App Annie