App Annie Launches In-App Analytics, Aggregating Key Mobile App Data In One Place

SAN FRANCISCO, July 9, 2015 /PRNewswire/ -- Today App Annie, the largest mobile app intelligence platform, announced an open beta launch of its newest free offering for app developers and publishers, In-App Analytics. Through an integration with Google, In-App Analytics allows users to view key usage metrics alongside data from five major app stores and 34 advertising platforms within one unified dashboard. The new additional usage data joins key performance metrics from existing App Annie products (Store and Ad Analytics), providing a holistic view into the health of an app portfolio and enabling time saving analysis and optimization. With the addition of In-App Analytics to its free product offering, App Annie cements its position as the industry standard for app intelligence, and a one-stop shop for app publishers or developers trying to understand their business.

"Most app analytics tools today require an SDK integration, requiring time and resources to get a high-level perspective of how your app or apps are performing," said Nick McIntosh, General Manager Free Products at App Annie. "By aggregating the data publishers and developers have traditionally gathered from five or more different dashboards in one place, we're empowering them to spot success and problem areas quickly and make smarter, faster decisions on prioritization so they can spend more time on building their apps. We're excited to offer a tool that empowers app developers and publishers to make smarter business decisions and look forward to integrating more platforms in the future."

Supporting Quotes
"The integration of Google Analytics data within App Annie Analytics is an important move that provides us one unified platform for relevant information about our apps," said Christoph Reininger, Head of Business Intelligence at Runtastic.

"App Annie Analytics allows me to view key metrics through a compelling platform UI, that drive business decisions for my app. Before integrating a new partner I tend to consider if it's accessible through the App Annie platform first." said Gael Bonnafous, CEO and founder of Scimob. "Now with the addition of Google Analytics, I am able to save more time so I can focus on running my mobile gaming business."

"App Annie has always been a great tool for app store data metrics," said Mario Dietrich, Head of Marketing Analytics at Lovoo. "Now with the Google Analytics integration, it delivers audience insights into the usage of our app, making optimizations more efficient and effective."

App Annie Momentum 
App Annie is already the go-to mobile app intelligence platform, used by more than 800,000 apps to track their performance, and over 400,000 mobile app professionals — including 94 percent of the top 100 publishers — rely on App Annie to inform their business decisions. In-App Analytics will support growing demand within the app community for App Annie's comprehensive intelligence platform and builds on the momentum the company has been developing this year — it recently acquired leading mobile measurement company Mobidia and launched its Usage Intelligence product. In January, App Annie raised a $55 million Series D investment round and expanded to 12 offices globally.

More Information
In-App Analytics is complementary to other in-app analytics solutions and available today in the App Annie Analytics platform. To find out more, visit https://www.appannie.com/tours/in-app-analytics/.

About App Annie
App Annie is the largest mobile app intelligence platform, providing developers and publishers with a 360-degree view of what they need to know to build, market and invest in their apps. App Annie is used by more than 800,000 apps to track their performance, and over 400,000 mobile app professionals — including 94 percent of the top 100 publishers — rely on App Annie to inform their business decisions, including Electronic Arts, Google, LinkedIn, LINE, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, Universal Studios and Dow Jones. App Annie is a privately held company headquartered in San Francisco with 12 global offices in cities including Amsterdam, Beijing, London, New York, Seoul and Tokyo. The company has raised $94 million in funding from e.Ventures, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. For more information, please visit: www.appannie.com or follow @AppAnnie on Twitter.

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SOURCE App Annie

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