App Annie Moves Into User Demographics, Related Apps and Sentiment For Apps

SAN FRANCISCO, Dec. 4, 2014 /PRNewswire/ -- App Annie, the industry standard for analytics and market data for the app economy, today announces the expansion of its Intelligence product line with the launch of Audience Intelligence. The new product offers publishers a deep understanding of app users through the analysis of user demographics, related apps and sentiment data.

Publishers, marketers, executives and financial professionals in the app ecosystem have relied on App Annie's Store Intelligence product for more than three years now. Data and insights gleaned from Store Intelligence have been used to decide product direction, enhance financial models, create user acquisition strategies, make investments and guide strategic planning. As a result, App Annie is the gold standard when it comes to understanding the app ecosystem and now, with the introduction of Audience Intelligence, App Annie is helping industry professionals understand who is buying an app and why.

"We've talked to many app publishers and while they use our estimates of downloads and revenues to compare themselves to other apps and categories, getting accurate demographics - even of their own user base, let alone competitors - is extremely difficult," said Bertrand Schmitt, CEO App Annie. "It's logical that we want to provide our customers with information on the users behind the downloads, and Audience Intelligence does just that. Now publishers can better understand their competition, target their marketing campaigns to maximize ROI, and create products that are better adapted to their target market. This is an big growth opportunity for App Annie and publishers alike and I know that the benefits will ripple across the entire app ecosystem."

About Audience Intelligence

App Annie's Audience Intelligence complements the industry standard Store Intelligence and can be purchased either bundled or as a standalone product. Publishers can use Audience Intelligence for a host of different activities including analysis of a competitor's user base to compare to one's own app, targeting advertising with demographic data and identifying partnership opportunities with apps that share similar user demographics.

As individuals download apps, leave reviews and comment on social media, they are generating billions of footprints showing where they've been and what they've done. Up to now, these footprints have languished across our digital world. App Annie has spent the last few years building big data technologies that aggregate, anonymize and analyze these footprints at a massive scale in order to construct a clear demographic profile of a mobile app's user base. This allows us to deliver the widest and most granular datasets for more apps than any other analytics company.

Audience Intelligence customers will gain access to three new datasets that include:

User Demographics

• Detailed demographic breakdown of users by app, country, month and store
• Industry standard metrics including gender, age, income and more
• Indexed metrics benchmarking the percentage of users in a demographic segment to the general platform population
• Demographic trends for a particular app across platforms (iOS, GP)

Related Apps

• Identify which apps share a large portion of users with other apps, in any category
• Analyze the strength of relationships between apps

Sentiment (coming later in 2015)

• Analyze user review sentiment
• Track user sentiment trends
• Measure which apps perform best on metrics such as stability, usability, and stickiness

Pricing and availability
Audience Intelligence is available immediately. If you buy or upgrade Store Intelligence from now until December 24, you are eligible to receive special pricing on Audience Intelligence. For more information please visit http://go.appannie.com/introducing-audience-intelligence or contact [email protected].

For more information, please visit: www.appannie.com.

About App Annie
App Annie is the industry standard for analytics and market data in the app economy. The App Annie platform helps anyone doing business in the world of apps understand both their own app business and app market trends so that they can make better business decisions in product, internationalization, marketing, and investment strategy. App Annie products are used by over 90 percent of the top 100 publishers, with nearly 660,000 apps relying on App Annie Analytics to track their downloads, revenues, and rankings and reviews, making it the leader in the app analytics and market data space. The company has tracked over 79 billion downloads and more than US $22 billion in revenues to date, the industry leader by far. App Annie is a privately held global company of more than 270 employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. For more information, please visit: www.appannie.com.

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SOURCE App Annie

Related Links

http://www.appannie.com