App Annie Now Offering Free Windows Store Support

SAN FRANCISCO, Dec. 9, 2014 /PRNewswire/ -- App Annie, the industry standard for data and analytics for the mobile app ecosystem, today announced full support for Windows Store for phone, tablet and PC within App Annie's free Analytics and Store Stats products. In addition, the company is introducing new team sharing features to the Analytics product that will let app professionals create teams and share a customizable level of data safely and securely with colleagues and collaborators.

"App Annie has always focused on providing developers and app industry professionals with a strong platform for tracking their apps and the greater app ecosystem, and we're excited to broaden that with support for the Windows platform," said App Annie CEO Bertrand Schmitt.

"Developers appreciate dependable, high-quality tools and resources to help them build and monetize outstanding Windows apps," said Todd Brix, General Manager, Microsoft Corp. "We're pleased to see App Annie bringing additional analytics to the growing Windows ecosystem."

Windows Support for Store Stats

Each app store is its own ecosystem and has unique elements that impact the ups and downs of top apps. With Windows Store data included in App Annie's free Store Stats Top Charts, Rank History, Daily Ranks, App Details and Publisher Pages, app professionals can gain a deeper understanding of the top apps and their movements within the Windows device ecosystem. Store Stats also gives publishers the opportunity to look back in time and see what the top apps were for both Windows stores starting as early as March 2013 for Windows Store and March 2012 for Windows Phone Store. Alongside Top Free and Top Paid charts, both Windows stores offer a "Top New" or "New + Rising" section, allowing people to see the new top trending apps at a quick glance.

Windows Support for Analytics

Analytics gives publishers a holistic view of how their apps are performing across multiple stores by eliminating manual aggregation of disparate app store data (e.g. iOS, Google Play, Windows Store, Amazon, etc). Once connected to Analytics, publishers can track an app's downloads and revenue across all of the app stores giving them key insights into their app's bottom line. Support for Windows not only represents the addition of a major app store but also the diversification of the global smartphone market.

App Annie Analytics Team Collaboration

Team Sharing is built around the idea that better communication and collaboration lead to innovation. In the spirit of safe and efficient info-sharing, publishers can now create teams and invite colleagues to access their app's app store data. Creating teams allows publishers to customize the data shared with others without needing to download or modify data sets. Publishers can control how much each team gets to see, by sharing data for an entire account or a single app. This update also lets publishers appoint users as owners, admins or members.

For more information, please visit:www.appannie.com.

About App Annie
App Annie is the industry standard for analytics and market data in the app economy. The App Annie platform helps anyone doing business in the world of apps understand both their own app business and app market trends so that they can make better business decisions in product, internationalization, marketing, and investment strategy. App Annie products are used by over 90 percent of the top 100 publishers, with nearly 660,000 apps relying on App Annie Analytics to track their downloads, revenues, and rankings and reviews, making it the leader in the app analytics and market data space. The company has tracked over 79 billion downloads and more than US $22 billion in revenues to date, the industry leader by far. App Annie is a privately held global company of more than 270 employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. For more information, please visit:www.appannie.com.

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SOURCE App Annie

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