MINNEAPOLIS, June 28, 2016 /PRNewswire/ -- App Data Room, the enterprise mobile sales enablement platform, has announced an integration with Marketo, Inc., the leading provider of engagement marketing software and solutions.
The App Data Room integration enables customers to pull in offline engagement activity from face-to-face sales presentations and automatically add contacts to lists, add to campaigns, nurture and score leads in Marketo's platform based on the specific interactions of each prospect. By combining App Data Room activity from the sales call with cross-channel activity tracked by Marketo, a holistic, granular view of the interests and lifecycle stage for every prospect and customer is created.
"We're proud to provide a solution that takes the burden from sales reps, gives marketing what they need, and empowers contact-specific lead nurturing," said App Data Room President & CEO Orrin Broberg.
Because App Data Room reports on particular interests during and after the sales call, the integration serves as a way to help marketers collect every lead and increase personalization and relevance in the customer experience.
The App Data Room integration is available via Marketo LaunchPoint®, the most-complete ecosystem of best-of-breed marketing solutions. To learn more, visit http://launchpoint.marketo.com/app-data-room/2294-app-data-room/.
About AppData Room:
App Data Room is the enterprise mobile sales enablement platform that allows any business to deliver the perfect sales presentation. App Data Room helps companies organize, manage, distribute and track materials for sales and marketing teams, distributors, and channel partners in a simple, dependable manner. Today, App Data Room services tens of thousands of users around the world in multiple languages. www.appdataroom.com
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
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SOURCE App Data Room