App Tap Launches Mobile App Search and Social Recommendations Platform for Web Publishers

Leading industry websites boost user engagement and attract new users with App Tap's new turnkey app discovery solution

Oct 27, 2010, 09:00 ET from Mplayit

WASHINGTON, Oct. 27 /PRNewswire/ -- ( -- App Tap (, an app search and social recommendations platform that provides web publishers with the tools to capture the massive consumer interest in mobile applications, launched today with support from a dozen leading industry sites -- including top Apple blog Cult of Mac and top Android sites AndroidTapp and AndroidGuys.

Web sites looking to boost user engagement and revenue by tapping the growing consumer interest in mobile apps, can leverage App Tap to add a powerful mobile app search and social discovery experience to their site in 60 seconds or less -- giving site visitors an effective, engaging, and social way to find, discuss, and share apps.

"The explosion of apps has created a flood of content that consumers and web publishers alike are struggling to wade through," says Michael Powers, Founder and President of Mplayit. "With the launch of App Tap our leading app search and social discovery platform is now available to any website -- enabling web publishers to help their visitors find, discuss, and share apps wherever they happen to be on the web."

Covering iPhone, iPad and Android apps, App Tap gives web publishers the tools to harness a powerful app search engine with deep social connectivity, allowing users to see what their friends like or dislike, crowd-sourced recommendations, and reviews from leading experts.

"I'm very happy to be partnered with Mplayit for the launch of App Tap," said Leander Kahney, Founder of Cult of Mac. "The App Tap platform integrates seamlessly into Cult of Mac and keeps my app-savvy readers engaged and on site, allowing me to focus on editorial content."

In addition to app search and discovery, App Tap's self-service turnkey solution also allows web publishers to syndicate their app reviews across the network of App Tap partners. This ensures that web publishers not only maximize engagement from their existing users, but also reach a new audience across the App Tap Network.

"Publishers like our solution because it drives engagement, and that means revenue," says Powers. "The support of a dozen launch partners further demonstrates the value that web publishers see in our app discovery experience and the effectiveness of our review syndication service to drive new traffic."

App Tap is a service of Mplayit, a leader in mobile content discovery solutions. Web publishers interested in using App Tap should visit Partners wishing to explore more integrated experiences or strategic partnerships should email Mobile application developers and brand advertisers interested in reaching App Tap's targeted audience of app consumers across App Tap's network of partner sites should email  App Tap launches today with a dozen partner sites providing app search and social discovery experiences for iPhone, iPad and Android apps. Launch partners include AndroidTapp, Modmyi, DroidDog, TMoNews, TodaysiPhone, Modmymobile, AndroidSpin, Cult of Mac, PhoneDog, iUseThisApp, AndroidGuys, and TheDroidGuy.

About Mplayit

Mplayit is the leading provider of mobile content discovery and advertising solutions. The company works with web publishers, mobile operators, device manufacturers, and advertisers, to combine the power of its app search and social recommendations platform with its advertising capabilities to better merchandise, market and interact with a targeted user audience of mobile content consumers. The company recently launched App Tap, a turnkey, self-service platform for web publishers to add app search and social recommendations to their sites. Mplayit is backed by New Atlantic Ventures. For more information, visit or email You can also follow Mplayit on Twitter: @Mplayit.

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SOURCE Mplayit