AppSec Consulting Launches New Brand Identity

SAN JOSE, Calif., May 10, 2016 /PRNewswire/ -- AppSec Consulting, a leader in providing independent Information Security advisory and Technical Security services, announced today the relaunch of its new corporate identity.

"We've been experiencing phenomenal growth in the last several years, and have moved from being a regional player to working some of the most recognizable brands on the planet to help them achieve their risk management, information security and compliance goals," said AppSec Consulting's CEO, Brian Bertacini. "We felt that our former logo [a Spear and Shield] reflected a somewhat tactical, reactive approach to Information Security - this isn't aligned with AppSec Consulting's vision and mission of helping our customers with their security programs far more strategically.  Our customers come to us looking for a trusted partner, and we're able to help them understand the big picture and then provide a continuum of security services aligned to meet their unique goals and business drivers. In the current landscape, Information Security has become a requirement for doing business and our customers are looking for a comprehensive and scalable approach to securing their systems and data. We help build practical and sustainable programs that demonstrate their security commitment to their customers, and allow them to focus on their core mission of growing their business."

The new identity incorporates an organic design that reflects AppSec Consulting's fluid approach to helping clients strategically and tactically build a sound culture that values information security.

"Our new identity and logo reflects our company's evolution as we've gone from providing more tactical IT services to recognizing Information Security as a strategic Business Issue," says Tony Fulda, AppSec Consulting's Director of Strategic Advisory Services.  "We're shifting our focus to helping our customers understand their real risk, compliance profile and options, so that they can make well informed and smart decisions about their security strategy and spending. We've put together a team of highly skilled professionals and built a culture that's totally focused on our customer's success - not pushing products and security appliances."

AppSec Consulting has been serving customers since 2005. The company began by providing application security and training services. Over the past 6 years, the AppSec Consulting's focus has expanded to include a continuum of Strategic Advisory services, including SOC 1/2/3 and ISO 2700x audit preparation, PCI DSS advisory and audit services, Security Awareness and Training, Strategic Security Program development, and expanded Security Testing services for Mobile, Application, Web, and Networks.  AppSec Consulting is a Payment Card Industry Qualified Security Assessor (PCI QSA) helping merchants and service providers who process, store or transmit Visa (V), MasterCard Incorporated (MA), American Express Company (AMX), Discover Financial Services (DFS) and JCB transactions validate compliance with card brand Data Security Standards. 

AppSec Consulting has a strong presence in the San Francisco and Minneapolis areas, serving U.S. and worldwide customers in Financial Services, e-commerce, Technology, Healthcare, Service Provider, Retail, Hospitality and Travel industries.

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SOURCE AppSec Consulting