Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations
Industry visionary commits to innovating 300+ customer-identified enhancements to elevate the CMO's role and the value their organizations deliver
CHICAGO, Dec. 15, 2016 /PRNewswire/ -- Aprimo, a global leader in marketing operations software solutions, is seeing the benefits of a strategic customer collaboration focus that will define a new era for its platform. As a result of its Customer Innovation Initiative, which launched in the fall, the company has committed to delivering more than 300 unique customer-identified enhancements to the Aprimo platform throughout 2017 to elevate the CMO's role and the value their organizations deliver.
Over the past 14 years, Aprimo has pioneered and perfected the marketing operations industry. The company has achieved this by making marketing a more simplified, streamlined function, and by giving marketers something they've historically lacked – a single system of record to accelerate marketing across all channels. The new capabilities being delivered will be built based on direct input from Aprimo's global customer base with the goal of addressing real-world use cases and anticipating ever-evolving business needs. By bringing these game-changing advancements to bear, organizations across the globe will be better equipped to manage the five marketing essentials: planning, spending, creation, distribution and performance.
Since Aprimo's solutions are delivered via the cloud, customers can easily connect and optimize their entire marketing ecosystems, scale as the needs of their businesses grow, and maximize the value of their investments throughout. The result: higher quality campaigns brought to market faster, saved time, money, and increased ROI.
"Our customers represent some of the leading brands in the world, and these enhancements illustrate innovation identified by some of the top marketers at those brands," commented Kevin Souers, Chief Product Officer at Aprimo. "Our experience of leading the global marketing operations space will pave the way for us to continue pushing the industry forward in 2017 as we keep customers' needs at the center of the decision-making process."
About Aprimo
Aprimo is a category-leading marketing operations platform that frees marketers to focus on smart marketing by managing the five essentials: planning, spending, creation, distribution and performance. Aprimo's comprehensive suite improves time-to-market and maximizes a company's marketing investment to drive revenue. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London. For more information visit www.aprimo.com.
Copyright 2016 Aprimo LLC. All rights reserved.
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