SAN FRANCISCO, Nov. 30, 2016 /PRNewswire/ -- Apsalar, the industry-leading mobile insights and audiences company, today announced the launch of the Apsalar Mobile Marketing Cloud. This fully integrated app attribution, measurement, user data and audiences platform helps CMOs drive extraordinary ROI through more targeted customer acquisition and remarketing.
Apsalar Mobile Marketing Cloud is a four-component suite that brings the benefits of data-driven marketing to the burgeoning mobile app sector. Its capabilities include:
Attribution Measurement: Premium attribution that measures the marketing effectiveness for partners, campaigns and creatives, and tracks all user actions in rich, first-party profiles.
Business and User Analytics: Category-leading analytics tools designed to enable both long-term business analysis and insights into the behaviors of high-value users.
User Data & Audience Management: Precision segmentation tools to create highly-targeted audiences of users for tailored marketing efforts and to analyze performance against key KPIs.
Audience Distribution: Synchronization engine to securely share audiences with mobile marketing partners for targeted efforts while protecting client businesses from costly data leakage.
Insight + Action
"CMOs understand that insight without action is pointless," said Michael Oiknine, cofounder and CEO of Apsalar. "The Apsalar Mobile Marketing Cloud connects the dots between attribution/analytics and data-driven marketing through audience segmentation, management and distribution. It delivers insight AND action, so mobile marketers can achieve their business goals."
Powering Extraordinary Growth Through Remarketing
One of the most common uses of the Apsalar Mobile Marketing Cloud is in delivering audiences for remarketing campaigns. Remarketing is a media strategy in which existing app users receive tailored messages designed to encourage deeper engagement and incremental purchases. Remarketing use cases include new user activation, engaging cart abandoners, driving reinstalls from users that have uninstalled apps and upsell/cross-sell. Early results show that remarketing delivers up to six times as much ROI as targeting new app prospects.
Remarketing is the fastest growing segment of mobile app marketing. Across the Apsalar footprint, remarketing activity increased more than 1,500% during the past 18 months. Gaming, retail, travel and on-demand services are the most active app categories for remarketing, but interest is widespread and growing. A recent industry survey showed that 58% of app marketers have implemented remarketing programs, and 86% expect to leverage the tactic in the next 12 months.
"For years, web-centric businesses have reaped tremendous benefits from remarketing," continued Oiknine. "The new Apsalar Mobile Marketing Suite makes remarketing easily accessible to mobile app marketers, while helping them protect their first party data from potential leakage."
"We're encouraged by early results from customized marketing using audiences from the Apsalar Mobile Marketing Cloud," said Deniz Gezgin, Director of Digital Marketing at Topps. "Remarketing to app user segments offers us unique opportunities for improved engagement and customer relationships. We can deliver richer, more personal experiences that drive transactions and revenue."
New Revenue Streams for Media Partners
Remarketing represents an important new revenue stream for media companies that serve the app industry. As brands place greater focus on cultivating quality customer relationships, more and more media companies are finding that audience distribution integrations with Apsalar enable them to address these emerging business opportunities.
Apsalar can share audiences with any media provider, but its clients are more than 7-times as likely to field retargeting campaigns with media companies that have audience distribution integrations with the company. Such audience distribution integrations are distinct from Apsalar measurement integrations in that they enable seamless audience sharing with just a few clicks. Media companies integrated in this manner capture more than 80% of the remarketing investments across all Apsalar clients.
Apsalar is the leading mobile insights and audiences company that helps leading brands and CMOs drive maximum return from all their marketing investments. The Apsalar Mobile Marketing Cloud is an integrated suite combining attribution, analytics, user data segmentation and distribution capabilities in a single, secure platform that increases user engagement and monetization through more effective, data-driven acquisition and remarketing. For more information, visit https://apsalar.com.