WILTON, Conn., July, 12, 2017 /PRNewswire/ -- Today Aquaphor Baby®, the brand loved by moms and recommended by pediatricians, announced new maximum strength Aquaphor Baby® Fast Relief Paste to deliver fast-acting relief for diaper rash without odor or mess. Aquaphor Baby® Fast Relief Paste relieves diaper rash discomfort in just one use, helping to make babies happier and parents' lives easier.
The creamy formula made with 40 percent Zinc Oxide creates an impermeable barrier to block moisture, helping keep baby's sensitive bottom dry and protected. Aquaphor Baby® Fast Relief Paste immediately soothes skin, and 90 percent of moms who tried it agree that they saw visible diaper rash relief after just one use. Studies also showed that 3 in 4 moms said they would switch to Aquaphor Baby Paste.
"With Aquaphor's 90 years of skin care expertise, we developed a maximum strength zinc oxide paste made for diaper rash, that feels light and is free of unpleasant odors, parabens or fragrances that can irritate baby's delicate skin," said Erynn Keefe, Marketing Director, Aquaphor at Beiersdorf, Inc. "We are pleased to introduce Aquaphor Baby® Fast Relief Diaper Rash Paste, which goes on and wipes off easily and is clinically proven to protect and relieve diaper rash, so parents can trust baby's skin will be protected all night long."
"At some point in baby's early years, parents will deal with diaper rash. I see a baby with severe diaper rash at least once a week in my office. Parents are usually feeling desperate because no one wants to see their child uncomfortable," explains Dr. Alanna Levine, pediatrician, mom of two and trusted partner to Aquaphor Baby®. "For mild diaper rash, I recommend an ointment to soothe and protect skin, but when baby has a more severe diaper rash and you need to step up your game, I recommend a thicker paste with lots of zinc, like Aquaphor Baby® Fast Relief Paste."
Conveniently available at all food, drug and mass merchandisers nationwide, Aquaphor Baby® Fast Relief Diaper Rash Paste is hypoallergenic and is made with provitamin B5 and Shea Butter to help repair skin's natural barrier and keep baby's skin moisturized and smooth.
About Aquaphor Baby
Aquaphor Baby® is produced by Beiersdorf, Inc., an affiliate of Beiersdorf AG, a leading provider of innovative, high-quality skin care products who has over 130 years of experience in this market segment. The Hamburg-based company has over 17,000 employees worldwide and is listed on the DAX, the German benchmark equities index.
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SOURCE Aquaphor Baby