Arantech Unveils openplatform(TM) CEM Solution

DUBLIN, Feb. 3 /PRNewswire/ -- Arantech, telecommunication software provider and recognized leader in the field of Customer Experience Management (CEM), has announced the release of touchpoint openplatform™. This initiative comprises an initial suite of applications and interfaces to augment existing Arantech touchpoint™ CEM installations by delivering open, standards-based access to core customer experience metrics.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100203/SF48565)

CEM solutions enable Communication Service Providers (CSPs) to gain an enhanced level of service visibility and a deeper insight into subscriber experience – safeguarding themselves against churn and ARPU decline.  Arantech's widely deployed and award winning* touchpoint CEM solution does this by building and storing real time experience customer metrics for every customer in the network which are visualized through a set of rich user interfaces and business intelligence tools.  openplatform will facilitate the reach and access of this valuable customer centric data by external third party applications and other existing OSS and BSS systems.

"The concept of making underlying Key Performance Indicators (KPI) data available in an open fashion within the OSS and BSS space is a radical change to current practice," states James Doyle, Arantech's Director of Marketing & Product Management. "Arantech's real time customer centric data is hugely powerful and transformational to existing business applications and processes.  openplatform is our way making this data available to a broader range of stakeholders, systems and applications within CSPs to help them build new business value."  

openplatform is initially being released with two components; ProAction and ProData.

openplatform ProAction allows non-network-technical users to capture, analyze and act upon customer experience events of interest to them in near real time – providing powerful 'zero-call', find-and-fix solutions to common customer experience problems, implementing legislated or product messaging, or streaming data from these events to business intelligence and up-sell engines where they can be leveraged into business value.

openplatform ProData is a web service interface to facilitate open, standards-based application-level access to experience KPIs.

The openplatform suite extends the reach of CEM metrics across all interested parties in the organization – bringing with it an understanding of actual customer experience and making the operator's business processes truly customer centric.

* Note: Arantech's touchpoint solution was the recipient of the TM Forum's Best New OSS/BSS Product Award 2007, and Frost & Sullivan's Global Stratecast Customer Service Assurance Innovative Product Award 2007.

About Arantech

Headquartered in Dublin, Ireland, Arantech supplies its touchpoint™ and CEM solutions, as well as a range of CEM consultancy services, to help its customers derive maximum benefit from their existing network, customer and service management systems. Arantech's CEM solutions provide mobile operators with a unique customer insight, and enable them to take proactive management action on real time experience events. For more information on Arantech go to: www.arantech.com

SOURCE Arantech