Arbiter Unveils a New Brand Identity, Marking the Next Chapter in the Company's Evolution and Growth

A fresh new look celebrates Arbiter's 40-year legacy while highlighting our commitment to further innovation and simplification of event management for schools, officials, and state associations

SANDY, Utah, Feb. 5, 2025 /PRNewswire/ -- Arbiter, the leader in athletic and event management for over 40 years, today announced a new brand identity, marking a significant milestone in its history. Formerly known as ArbiterSports, the rebranding to "Arbiter" reflects the broader relevance of its products and services, extending their impact across K-12 beyond just athletics.

The rebrand introduces a first-ever logo, a vibrant new color palette, and an updated website designed to enhance customer experience. At the heart of the new logo is the iconic "A," featuring three lines symbolizing Arbiter's core audiences—Officials, State Associations, and K-12 Schools—showcasing the company's inclusive and collaborative approach.

"For more than 40 years, Arbiter has been a trusted partner, helping schools and organizations streamline operations and achieve success," said Kyle Ford, President, and CEO of Arbiter. "This rebrand is more than a new look—it's a reflection of our history and a bold step forward as we continue to innovate and grow alongside our customers to meet the evolving needs of our industry."

A Year of Growth and Innovation
This rebranding follows a transformative year for Arbiter. The acquisition of rST strengthened Arbiter's dedication to providing K-12 institutions with powerful tools to support administrators, coaches, and families. With the launch of Arbiter360, state associations gained access to a centralized suite of applications to streamline their operations. Additionally, new features in Student Registration, such as Injury Management, further advance athlete safety and communication.

Looking Ahead
Arbiter's refreshed identity signals its vision for the next 40 years, fostering stronger partnerships, driving innovation, and delivering solutions that allow customers to focus on what matters most; the transformative benefits of activities and athletics for our young people.

To explore Arbiter's fresh look and learn more about its solutions, visit http://www.arbiter.io

About Arbiter
Arbiter has been a leader in athletic and event management for over 40 years, trusted by thousands of K-12 schools, higher education institutions, officials, and state associations. Our innovative solutions for Registration, Payments, Scheduling, and Assigning help streamline operations, enhance collaboration, and improve compliance. With more than $2 billion in payments processed and millions of registrations annually, Arbiter empowers its partners to focus on creating impactful experiences for students and communities. To learn more, visit www.arbiter.io.

SOURCE Arbiter