Are You Funny Enough for Laffy Taffy®? If Your Joke Can Make Damon Wayans Jr. Laugh, It Could Be Featured on the Brand's Iconic Candy Wrappers
This National Tell a Joke Day, Laffy Taffy® is launching its first-ever "Laff Line" with Wayans taking calls to find the next generation of jokes for the brand's new and improved wrappers
CHICAGO , Aug. 5, 2025 /PRNewswire/ -- Why did the candy fan call the Laff Line? For the chance* to make comedian, actor and producer Damon Wayans Jr. laugh – and to enter to see their joke printed on a Laffy Taffy® candy wrapper! The deliciously funny candy brand known for classic dad jokes is partnering with Wayans to launch its first-ever Laffy Taffy Laff Line, a hilarious hotline for fans to call in and share their punniest original jokes that could be printed on the brand's new, easier-to-open wrappers.
On August 16, National Tell a Joke Day, dial 1-844-LOL-HOUR (1-844-565-4687) to share your own jokes between 3 p.m. and 7 p.m. Eastern Time, a time the brand is coining "Laffy Hour." Select callers will get the chance to tell their joke to Wayans and his "Laff Squad," a crew of comedians from Zanies Chicago, to make them "laff" out loud. Jokes must be 100 characters or less and follow the classic Laffy Taffy format: set up and punchline (50 characters each). The LOLs won't stop there – Wayans will share his best one-liners back to callers!
"I like to consider myself a dad joke expert, so I'm excited to hear some fresh material," said Wayans. "Just like Laffy Taffy, I'm all about sharing a laugh with my family – the punnier, the better. Do you have what it takes to make me laugh? If so, give me a ring!"
Laffy Taffy Mini Bar candy now comes with an improved wrapper for an easier opening experience without any stick or shred – a request made by consumers for years. Now with its refreshed packaging, Laffy Taffy fans can enjoy smooth new wrappers and fresh new jokes!
"Sharing the Laffy Taffy joke on each wrapper is a core part of the experience of our smooth and creamy candy. These moments of connection bring joy to our fans every day, so who better to come up with our new generation of jokes than our fans themselves?" said Ashley Incarnato, Senior Marketing Director at Ferrara Candy Company. "With the help of Damon Wayans Jr., the Laffy Taffy Laff Line is the perfect way to connect with our community, give them the chance to test their comedic chops and bring more laughter to families of all generations."
All Laff Line callers can submit their original joke to be considered for printing on Laffy Taffy wrappers, which will be on store shelves in retailers nationwide. Jokes will be judged on humor, originality, creativity and relevance to brand values.* The top 100 jokes will be printed on wrappers, with winners receiving a custom bag of Laffy Taffy Mini Bars featuring an exclusive first look at fellow winners' one-liners.
For more information, visit www.LaffyTaffy.com and follow @LaffyTaffy on TikTok and Instagram.
About Laffy Taffy®
Since 1971, Laffy Taffy® has been bringing little bites of delight to families and children of all ages. Laffy Taffy's portfolio of products includes their classic mini bars, Stretchy and Tangy bars and Laffy Taffy Ropes. Laffy Taffy classic candy is available in fan favorite fruit flavors including Cherry, Strawberry, Grape, Watermelon, Sour Apple, Banana, and Blue Raspberry.
About Ferrara®
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States and Brazil, with global sales in more than 40 countries. Ferrara boasts a passionate team of more than 8,600 employees creating and delivering hundreds of products sold under 30+ popular brands like Brach's®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 67 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Ferrara's success in industry-leading innovation has been driven by deep consumer insights, strong retailer partnerships, and a dedication to diversity of thought, experience, and people. The company has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, China, and Thailand that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero-affiliated company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.
*Contest Details: No purchase necessary. Open to legal residents of the 50 U.S. & D.C., 18 & older. Void where prohibited. Begins 3:00 pm ET on August 16, 2025; ends 7:00 pm ET on August 16, 2025. For Official Rules, visit www.laffytaffy.com/laffline/terms-and-conditions
SOURCE Ferrara
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