Brach's® Debuts 'Ode to Candy Corn' Fragrance - The Official Scent of Fall
The limited-edition eau de parfum captures the essence of the season – engaging the senses with notes inspired by the unmistakable taste of Brach's® Candy Corn
KEY POINTS:
- Brach's®, America's #1 Candy Corn brand 1 and a marker of the fall season, is launching a candy corn-inspired eau de parfum on the first day of fall, September 22.
- Brach's Ode to Candy Corn will engage the senses by turning the season's most talked about treat into a fragrance.
- Brach's Ode to Candy Corn blends notes of creamy vanilla, spun sugar and honey to capture the unmistakable experience of enjoying the tri-colored treat – a scent crafted by the brand that knows candy corn best.
- Fans can purchase the fragrance exclusively at CandyCornSeason.com for $22, while supplies last.
- Brach's is also bringing spooky fun to the fall and Halloween season with its new Mellowcreme® Spooky Graveyard candy, featuring ghosts, bats, tombstones and skulls, alongside its Classic Candy Corn and other fan-favorite varieties. Brach's full candy lineup is available at major retailers nationwide this season.
CHICAGO, Sept. 9, 2026 /PRNewswire/ -- Candy corn season is here – and it's scent-sational! Brach's, America's #1 Candy Corn brand1 and marker of the fall season, is launching its first-ever fragrance. The official scent of fall: Ode to Candy Corn, a decadent eau de parfum that smells just like the iconic treat tastes. Ode to Candy Corn captures the coziness of the season in every spray and features notes of creamy vanilla, spun sugar and honey.
A must-have for candy corn superfans, the limited-edition scent is available in 1.7 oz bottles and is perfectly paired with a bag of Brach's Classic Candy Corn. The fragrance is available for purchase for $22 (all sales are final) at CandyCornSeason.com, while supplies last, on two drop dates:
- 7 p.m. ET on September 22 – in honor of the first day of fall
- 7 p.m. ET on October 1
Despite being one of the most highly debated treats, when looking at the seasonal candy aisle, the 11 oz bag of Brach's Candy Corn is the #1 fall confection item.1 In fact, the tri-colored treat is often one of the first purchases people make to celebrate fall with 17% of sales occurring before Labor Day and more than half of sales completed before October.1
"Candy Corn is the true marker of fall and Team Candy Corn is passionate about their fandom, so this year, Brach's is giving them a new way to express their love for the iconic treat," said Kelly Peyser, Director of Brach's and Seasonal Marketing at Ferrara Candy Company. "With Ode to Candy Corn, we've transformed the unmistakable flavor of Brach's Classic Candy Corn into a wearable fragrance that truly captures the sweetness, warmth and nostalgia that makes this time of year so special."
Ode to Candy Corn isn't the only exciting news candy corn fans can expect from the brand this fall. Brach's is releasing a brand new Mellowcreme® Spooky Graveyard candy. Each pack features frightfully fun shapes of ghosts, bats, tombstones and skulls in four festive and delicious flavors: Caramel Corn, Cotton Candy, Marshmallow and Green Apple.
Brach's Classic Candy Corn (SRP: $2.99) and the new Mellowcreme® Spooky Graveyard packs (SRP: $2.99) are available in stores now. Buy online or find a store near you via the product locator.
Show how you and your loved ones celebrate fall with Brach's Candy Corn and the Ode to Candy Corn fragrance by posting on social media and tagging @BrachsCandy. For seasonal recipe inspiration, visit Brachs.com.
1 – CIRCANA SCAN DATA, MULO+ W/ Conv HWN 14 Weeks W/E 11.2.25
Disclaimer: Brach's Ode to Candy Corn eau de parfum is a fragrance product intended for external use only. Do not ingest. Flammable – keep away from heat or flame. Keep out of reach of children. Contains fragrance ingredients that may cause sensitivity or allergic reactions (including Vanillin and Benzyl Benzoate). Discontinue use if irritation occurs. Avoid contact with eyes. All sales are final. For more information, please visit: CandyCornSeason.com.
About Brach's® Candy
For more than 120 years, Brach's® Candy has been loved for trusted, quality sugar confections that are known for making moments sweeter. Today, Brach's is America's candy corn leader1 and the #1 seasonal sugar candy brand.1 The portfolio leads with iconic product forms, including Candy Corn, Conversation Hearts, Candy Canes and Easter Jelly Beans. Each of Brach's product offerings come in a variety of shapes, textures, and flavors made for all seasonal festivities. Brach's inspires connection and celebration with its classic candy treats and innovations, perfect for snacking, decorating, baking, gifting, and so much more. To learn more about Brach's, visit brachs.com, or follow along on TikTok, Facebook, Instagram, and Pinterest.
About Ferrara
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States, Brazil, and Europe, with global sales in more than 60 countries. Ferrara boasts a passionate team of more than 9,400 employees creating and delivering hundreds of products sold under 40+ popular brands. Brach's®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® are enjoyed by more than 91 million U.S. households annually. In Brazil, popular snacking products from Dori include brands such as Dori, Gomets, Pettiz, and Yogurte 100. Iconic candy and chocolate brands of Carambar & Co. have earned generations of loyal customers throughout Europe, including Carambar, Krema, and Terry's. Ferrara's success in industry-leading innovation has been driven by deep consumer insights, strong retailer partnerships, and a dedication to diversity of thought, experience, and people. The company has its global headquarters in Chicago and more than 30 facilities across the world. Ferrara is a privately held Ferrero-affiliated company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara.
SOURCE Ferrara
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