Are Your Dry Chicken Dishes Ready for a Reboot?

ENGLEWOOD CLIFFS, N.J., March 13, 2012 /PRNewswire/ -- When it comes to what's for dinner, Americans ate an average of 84 pounds of chicken per person last year, according to the National Chicken Council, making it the most popular protein in the country.

Yet sometimes too much of a good thing can lead to fatigue – how many ways can you enjoy chicken before it loses its luster? And how can you keep it juicy and crispy, time after time?

Enter the "Chicken Change-Up"– a new campaign from Hellmann's® and Best Foods® mayonnaise and Chef Tim Love that offers simple, family-friendly recipes, tips and tricks to help families break out of their chicken routine.

Hellmann's® is the ultimate ingredient to transform chicken into a juicier, crispier and more delicious meal.(1) From pleasing picky eaters to creating tasty meals on a budget, the Chicken Change-Up addresses daily dinnertime challenges parents are facing and provides recipe solutions such as Parmesan Crusted Chicken and Chicken Nuggets with BBQ Sauce.  "Chicken is one of my favorite go-to meals for dinners at home with my family," says Love, a celebrity chef and father of three.  "I'm always looking for different twists on chicken dishes to keep meals interesting.  And Hellmann's® Real Mayonnaise, made with real(2), simple ingredients like eggs, oil and vinegar, is my secret for keeping the chicken juicy and crispy."

From now until April 30, 2012, parents across the country can participate in the Hellmann's® Chicken Change-Up by trying one of the featured Hellmann's® chicken recipes, sharing their recipe reviews and providing their own advice for managing dinnertime obstacles.  After participating, consumers can enter into a sweepstakes for the chance to win a $5,000 grocery store gift card as well as great daily prizes.(3)

"Hellmann's® and Best Foods® continue to provide people with simple recipe options like Parmesan Crusted Chicken, a quick and easy, juicy chicken recipe  that involves just four simple steps using just four ingredients," says Benjamin Crook, senior brand manager, Hellmann's® and Best Foods®.  "We also want to hear what's really happening in America's kitchens, so we're asking parents to visit Facebook.com/Hellmanns and tell us what dinnertime tricks and tips work in their household."

Visit Facebook.com/Hellmanns to participate in the Chicken Change-Up, enter for a chance to win daily prizes and learn more about Hellmann's® products and recipes.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180.  With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011.  For more information, visit www.unileverusa.com or www.unilever.ca.

(1) Versus plain baked chicken.

(2) Contains a small amount of EDTA to preserve quality

(3) NO PURCHASE NECESSARY. Void where prohibited. Hellmann's Chicken Change-Up is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 12:00 PM ET on 03/01/12 & ends 11:59 AM ET on 04/30/12. For official rules, visit the 'Chicken Change-Up' tab on the Hellmann's Facebook page at www.facebook.com/hellmanns.

Contact:
Krystina Fisher
Weber Shandwick
212-445-8149
[email protected]

SOURCE Hellmann's