Arkansas State University Selects Pathify to Transform Student Engagement and Drive Retention

Modern Engagement Hub Replaces Legacy Portal with Personalized, Task-Oriented Digital Experience

DENVER and JONESBORO, Ark., June 3, 2025 /PRNewswire/ -- Pathify and Arkansas State University today announced their partnership to modernize their student experience. Through this collaboration, Arkansas State launched a new, centralized campus portal powered by Pathify, the leading digital engagement hub for higher education.

With a rollout expected this summer, Pathify replaces the university's legacy "link farm"-style portal with a modern platform designed to simplify campus life and boost student retention.

"Pathify allows us to create more cohesive, intuitive digital experiences for students," said Chris Boothman, Chief Information Officer at Arkansas State University. "It's more than just a portal — it's a platform helping us meet students where they are, and guide them to where they need to be."

Branded as "Pack Portal," the new portal will serve as a one-stop shop for Arkansas State's diverse academic community. Integrating key systems including Ellucian Banner and Canvas, the platform will offer personalized, task-driven access to essential campus resources, communications and services.

"Pathify empowers us to create a digital space that mirrors our commitment to student success," added Martha Spack, Dean of Students at Arkansas State University. "This platform will help streamline student access to critical information while also encouraging campus-wide collaboration and connection."

The Pathify platform enables the university to move previously public-facing content behind an authenticated wall and deliver tailored messages and action items to specific student populations. This level of personalization and targeted communication is expected to enhance student engagement and contribute to long-term retention goals.

Pathify CEO and co-founder Chase Williams remarked, "Arkansas State University's forward-thinking vision for a connected, student-centric campus aligns perfectly with our mission. We're proud to support their journey toward delivering a digital experience that enhances both academic success and campus life."

About Arkansas State University
Arkansas State University, located in Jonesboro, is the flagship campus of the Arkansas State University System. Offering more than 160 degree areas of study, A-State serves a diverse student body and is recognized for its strong programs in business, education, nursing, engineering, and liberal arts. With a commitment to academic excellence, student success, and community engagement, Arkansas State continues to lead as a public research institution in the Mid-South. Learn more at AState.edu.

About Pathify
Obsessed with making great technology while developing incredible long-term relationships with customers, Pathify remains hyper-focused on creating stellar experiences across the entire student lifecycle — from prospect to alumni. Delivering cloud-based, integration-friendly software designed to drive engagement, Pathify pushes personalized information, content, and resources to the right people, at the right time — on any device. Led by former higher ed executives, entrepreneurs, and technology leaders, the team at Pathify focuses every day on the values Impact, Wit, Contrast, Technique and Care.

Learn more at pathify.com.

SOURCE Pathify