The new division brings together Playtech Sports companies BGT, Geneity, Mobenga, Unilogic and Playtech's internal Sports Trading team and contains more than 600 employees based in Nicosia, Malmö, Vienna, London, Bremen and Sofia.
Headquartered in Cyprus, Armin will assume responsibility for all of Playtech BGT Sports' business and customer relations and establish and lead a team to manage the division. He will report to Mor Weizer, CEO, Playtech.
Playtech BGT Sports' vision is to create a fully integrated, best-in-class sports betting technology solution by drawing on the overall business's expertise and capabilities, together with a tailored, managed service proposition to suit any bespoke customer requirements.
It will provide a one-stop-shop betting offering based on Playtech's innovative and unique Omni-channel platform technology. The platform will provide customers with a seamless betting experience across all channels and devices including over-the-counter, Self-Service Betting Terminals (SSBTs), online and mobile. Moreover, Playtech BGT Sports will cater for differentiated sports betting solutions for both anonymous and registered customers across retail and digital channels.
The combination of Playtech's 'brick to click' strategy, delivering a true Omni-channel experience, and leveraging Playtech's industry-leading IMS management solution, will result in the company delivering the industry's leading, cutting-edge sports offering and experience for its global licensees and their players.
Dr. Armin Sageder said: "I am very excited about the opportunity. When combining the BGT team spirit together with the extensive knowhow and knowledge of all the great talent that exists across Playtech, we have the opportunity to create a powerhouse for the benefit of our clients and their customers.
"By doing so we will continue to invest in our platforms, products, offering and services and will truly enhance customers' betting experience and maximize the benefits for our licensees. Furthermore, we will continue to provide operators with the expertise and capabilities they expect from Playtech and BGT as well as the relevant tools in order to allow them to differentiate their customer propositions and achieve their strategic goals."
Mor Weizer, CEO, Playtech: "I am delighted that Armin has accepted this role and I strongly believe he is the best person to take our sports offering to the next level together with the talent we have internally.
"Playtech BGT Sports will provide leading sports betting operators with best-in-class platforms and products as we well as a series of unique Omni-channel solutions that we believe will continue to revolutionize retail and online betting businesses alike," Weizer added.
Dr. Armin Sageder is an Austrian entrepreneur. He is married and a father of three boys. He holds a PhD in Physics. Armin is the founder of leading online payments company paysafecard. In 2005 he founded BGT which he personally led to a market-leading position in retail sports betting technology (SSBTs). Earlier this year Armin and his co-shareholder sold the majority of their shares to Playtech. Armin will remain a 10% shareholder of the Playtech BGT Sports division.
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.
Playtech is the gambling industry's leading software and services supplier with more than 130 licensees globally, including many of the world's leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech's Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division's proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.