Armitron Empowers the Brilliance of the Future Through 50 Watch Donation to Mental Health Advocacy Nonprofit Active Minds

Legacy Watchmaker Joins the Mental Health Movement Through Charitable Partnership

NEW YORK, July 10, 2025 /PRNewswire/ -- In commemoration of their 50th anniversary celebration, Armitron (https://www.armitron.com/) continues their year-long charitable initiative through their latest partnership with Active Minds. This philanthropic endeavor sees a donation of 50 watches to a charitable organization every month that embodies their four pillars; women empowerment, sustainability, wellness, and kindness, for the duration of 2025. This July, Armitron proudly supports Active Minds, the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society.

This August 1st and 2nd in Washington D.C. at The Capital Hilton, Active Minds will be honoring student award recipients and warriors at their 2025 Active Minds Mental Health Conference with an Armitron watch. These awardees demonstrate the importance of sharing mental health education, advocacy, and awareness. This conference showcases the most innovative and effective approaches for youth and young adults to transform how mental health is valued and prioritized on campuses, in schools, in the transition to the workplace, and within our communities.

Active Minds represents the evolution of mental health stigmatization, channeling Armitron's progressive approach to watch design and community orientation. Embodying their wellness pillar, Armitron is proud to highlight the student award recipients for their resilience, advocacy, and normalization of mental health struggle.

"Active Minds fuels the dreams of tomorrow—a mission that deeply resonates with us at Armitron," said Bobbie Weichselbaum, CEO of E. Gluck Corporation. "Their work in youth mental health is both inspiring and aligned with our commitment to empowering future generations. We're proud to partner with a leading nonprofit that's breaking down mental health stigma and building a more compassionate, inclusive society."

"We're honored to partner with Armitron in celebrating young mental health leaders who are making a powerful difference in their communities," said Alison Malmon, Founder and Executive Director of Active Minds. "This meaningful gesture recognizes not only the advocacy and resilience of our student awardees, but also the importance of investing in the next generation of mental health champions. Together with Armitron, we're championing a new era of mental                                                                    health."

Active Minds mobilizes youth and young adults to lead a transformative movement in mental health, forever changing how it is valued and prioritized in society. By equipping, connecting, and amplifying the collective and diverse voices of youth and young adults, they are building a movement of lasting champions who are improving mental health norms for all. The Active Mind's movement provides networking, support, youth leadership, and workplace development programs that have positively impacted over 8 million youth and young adults since its inception in 2003.

For more information about Armitron and its 50th-anniversary project, please reach out to BPM-PR Firm at [email protected] or call 1.877.841.7244. 

ABOUT ARMITRON®  
Since 1975, Armitron® has been devoted to nurturing the spirit of individuality with high-quality, high-style watches at accessible price points, driven by the understanding that a timepiece is both a common thread and a distinguishing factor. As a brand underneath the E. Gluck Corporation umbrella, Armitron® connects prestige and curation with unprecedented value and convenience. E. Gluck Corporation manufactures watches under its flagship proprietary brand, Armitron. The company also manufactures watches for major fashion brands, including Anne Klein, Nine West, Vince Camuto, Steve Madden, and Joseph Abboud. Proudly headquartered in New York, Armitron is an Official Timepiece of the New York Yankees. For more information, visit www.Armitron.com. 

ABOUT ACTIVE MINDS
Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit active minds.org.

Matthew Ambrose
[email protected]
BPM-PR Firm
877.841.7244

Dante Worth
[email protected]
Active Minds
585-709-7754

SOURCE Armitron