Artificial Life and Starz Digital Media Present 'Spartacus: Blood and Sand' Official iPhone Game

"A Gladiator does not fear death. He embraces it."

Jan 18, 2010, 08:20 ET from Artificial Life, Inc.

NEW YORK, LOS ANGELES, BERLIN and HONG KONG, Jan. 18 /PRNewswire-Asia/ -- Artificial Life, Inc., (OTC BB: ALIF), ( ) and Starz Digital Media, today announced the launch of the official mobile game for the Starz Entertainment TV series "Spartacus: Blood and Sand", which premieres on Jan. 22, 2010. The Artificial Life game, for the iPhone and iPod touch platform, will retail at USD 4.99 on the Apple App Store. This is the second iPhone game collaboration between Artificial Life and Starz Media following PANDORUM, the official movie mobile game first released in September 2009.

(Photo: )

Based on the new original series "Spartacus: Blood and Sand" produced by Starz Media, the game takes players into the world of gladiators where blood and brutality bring honor. Players embark on a journey of intense battles and fight for the freedom and survival of the Thracian hero. Characters, weapons and locations are realistically modeled after items and events from the original TV series along with special scenes produced by Starz Media that are featured in the game. The game offers various game modes to cater to different playing styles: Story Mode, Quick Fight, Challenge Mode, and Head-to-Head Mode.

    Game Features include:

    * Intense fights against combatants armed with various weapons and
      fighting styles;
    * Realistic 3D characters, settings, and weapons based on the TV series;
    * Numerous attack and defense combos;
    * A variety of customizable fight conditions including: characters,
      locations, levels of difficulty, time settings, and more;
    * Unlockable characters;
    * Official trailer and cut scenes of the show available in-game;
    * Head-to-Head multiplayer battles via Wi-Fi or Bluetooth;
    * Connection to Facebook and Twitter to share updates and to compete with

For more details about "Spartacus: Blood and Sand", please visit: The game is now live on the Apple App Store and is available for purchase at:

"'With Spartacus: Blood and Sand' enjoying its place as the most highly anticipated original series in the history of Starz, the timing could not be be better for this mobile game to come to market, said Marc DeBevoise, senior vice president, digital media, business development and strategy for Starz Digital Media, and the lead executive for Starz Digital Media. "The look of this series is like nothing else that has ever been seen on television and the mobile game translates the excitement and passion of the show."

"Spartacus is an iconic hero who has been recreated on many platforms. We are happy to work with Starz Media once again to transform their upcoming TV series, 'Spartacus: Blood and Sand', into a thrilling experience for iPhone gamers. We would like to thank our partner, Starz Media, for their kind support throughout the production process. We hope to thrill gamers with its sharp graphics and full-on action-packed battles!" said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc. Facebook(R) is a registered trademark of Facebook Inc.)

About Starz Digital Media

Starz Digital Media, an operating division of Starz Media, LLC, is responsible for all digital and on-demand distribution of library content from Overture Films, Anchor Bay Entertainment, Starz Originals from Starz Entertainment, and Manga Entertainment. Through a range of distribution and marketing partnerships with multichannel video providers, Internet distributors and wireless operators worldwide, Starz Digital Media makes its content available under numerous business models including download-to- own/electronic sell-through, video-on-demand, pay-per-view, subscription video-on-demand and ad-supported streaming. The division also programs and supports numerous ad-supported broadband channels and develops games and gaming-related content from many of its properties for distribution worldwide.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB: ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarter) and Tokyo. As a leading, full- service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, and content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit or the company's m-commerce portal at


Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 10, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

    Starz Entertainment & Starz Digital Media Contact:

     Eric Becker
     Tel: +1-720-852-4065

    Artificial Life IR Contact:

     Celine Hadaya
     Tel: +852-3102-2800

    Artificial Life PR Contact:

     Annie Lau
     Tel: +852-3102-2800

SOURCE Artificial Life, Inc.