As AI Reshapes Hiring, PARWCC Launches Interview Institute to Professionalize Coaching in the Job Market's Most Critical Moment

ST. PETERSBURG, Fla., Sept. 9, 2025 /PRNewswire/ -- Artificial intelligence is changing how people get hired. From AI-generated résumés to automated screening tools and asynchronous video interviews, much of the hiring process now happens without human interaction. That reality has elevated one moment above all others: the job interview.

To meet this shift, the Professional Association of Résumé Writers & Career Coaches (PARWCC) has launched the Interview Institute, a first-of-its-kind hub dedicated to elevating interview coaching with shared standards and best practices.. The Institute marks a restructuring of PARWCC's educational programs, reflecting a belief that interview readiness is no longer a "soft skill" — it is the decisive factor for job seekers.

"We're seeing an AI doom loop in recruiting," said Lili Foggle, Director of the Interview Institute. "Job seekers use AI to mass-apply, employers respond by using more AI to filter, and the interview becomes the only authentic validation point. That's why well-trained, human coaches are more essential than ever."

Interviews as the New Validation Tool

Employers increasingly distrust application materials that could be machine-written. As a result, interviews, often asynchronous or AI-scored, are emerging as the most reliable way to judge a candidate's credibility, communication, and presence.

"AI can be a great tool, but it's not a good coach," said Margaret Phares, Executive Director of PARWCC. "Candidates need human expertise to help them communicate with confidence and authenticity. Interview coaching is what lands the job."

Raising the Bar for Career Coaching

The Interview Institute will offer structured training, certifications, and a professional community to raise the standard of interview preparation across industries. Among its first initiatives:

• Preparing Clients for AI Asynchronous Interviews Master Series (October 7–14)
• Certified Interview Coach (CIC) Live Cohort Relaunch (January 8, 2026)
• Upcoming Master Series sessions on executive presence and salary negotiation

For the first time, interview coaches will also have a monthly peer forum called "Interview Insights" to share strategies and adapt to evolving hiring practices.

Why It Matters

Career development has long emphasized résumés and job search strategies, but as AI continues to permeate hiring, experts warn that interview skills may become the most critical and most overlooked area for job seekers. PARWCC's Interview Institute aims to fill that gap with credible, evidence-based education at scale.

"AI can spit out a script," said Foggle. "But effective interviewing is about authentic communication. Only a human coach can teach that."

About PARWCC
Founded in 1990, the Professional Association of Résumé Writers & Career Coaches (PARWCC) is the premier credentialing and professional development organization for career services professionals worldwide. Through certifications, training, and community, PARWCC equips résumé writers and career coaches to guide job seekers with integrity, expertise, and impact.

Learn More

Career professionals can explore the Interview Institute at https://parwcc.com/interview-institute/ and register for the October Master Series via LinkedIn Live Event Registration.

SOURCE Professional Association of Resume Writers and Career Coaches