As Euro Weakens Americans Rush for Outstanding Travel Deals to Europe

Jun 08, 2010, 11:36 ET from Travelzoo

NEW YORK, June 8 /PRNewswire-FirstCall/ -- Travelzoo (Nasdaq: TZOO), a global internet media company, reported today that it has seen strong demand and the best deals in years for European travel from the United States.  A combination of the weakening euro (1 euro = 1.19 USD), outstanding travel deals and restored American consumer confidence, have all contributed to a surge in interest for European travel.

"Travelzoo's U.S. Subscriber Survey revealed that 30% of respondents are planning a European vacation in 2010," said Jaime Samuels, publisher of the Top 20® in the U.S., which now has 11 million subscribers.  "This is a significant increase from the 20% who traveled to Europe in 2009, which we believe is a direct result of the currency fluctuations, strong deals to Europe, and increasing consumer confidence."

Travel deals to Europe featured in the U.S. edition of the Travelzoo Top 20 so far this year, include:

  • $139 -- Paris Hotel w/Breakfast & Seine Cruise by Concorde Lafayette
  • $399 -- Europe from NYC in June (Roundtrip incl. Tax) by Iceland Express
  • $799 -- Germany 6-Night Vacation incl. Air (Regularly $1199) by
  • $88 -- Italy: Upgrade at Rome Hotel incl. Breakfast, 50% OFF by Sheraton Roma Hotel and Conference Centre
  • $599 -- Paris & London 6-Night Vacation w/Air by Europe Vacations
  • $499 -- Ireland Vacation incl. 5-Star Villa Stay & Flights by Aer Lingus Vacation Store
  • $119 -- Madrid 5-Star Hotel incl. Upgraded Room, 50% OFF by Derby Hotels Collection
  • $710 -- Business Class in Summer: Paris from D.C. by Openskies
  • $899 -- Tuscany: Luxury Vineyard Estate Vacation w/Car by Sceptre Tours & Il Borro Estate

As a result of the demand for travel deals to Europe, Travelzoo is playing an active role in helping travel companies partner up to create better deals.  Recently, Travelzoo introduced the Il Borro Estate, part of Ferragamo Collection in Tuscany, Italy, to Sceptre Tours based in the New York area. The pair published a luxurious Tuscany vacation that resulted in 100 package bookings, or 638 room nights, for Sceptre Tours and the Il Borro Estate.  Together the two companies generated over $300,000 in incremental travel sales from Americans traveling to Europe.

"We were happy with the response generated from publishing our deal in the Top 20," said Salvatore Ferragamo, owner of the Il Borro Estate.  "Not only did we book hundreds of room nights during slow season at our property, but to our knowledge, every single American guest who booked after reading about us in Travelzoo's Top 20 was new to our hotel.  The introduction to Sceptre Tours was a very thoughtful way for Travelzoo to introduce us to their publications. We are now looking at ways we can appeal to Travelzoo's European subscriber base."

Other European hotels have also turned west to Americans in recent months and achieved record successes from featuring their offers in the Top 20.  Results include The Hesperia Tower, a 5-star hotel in Barcelona with 2,000 room nights booked and Le Meridien Etoile hotel in Paris with 784 room nights booked.  

Airlines have also been capitalizing on the weak euro and increased American confidence. At the end of May Travelzoo published a $399 per person including all taxes flight deal from Iceland Express in its New York edition of the Newsflash™ alert service.  Fares were valid for travel to Denmark, Germany, Sweden, Poland, England, Norway or Luxembourg.  Iceland Express said that they booked over 1,500 incremental seats in the days after Travelzoo picked up the deal.

Source: Travelzoo Inc. subscriber survey, December 2009, n=1,000. The survey was sent to random subscribers, completed online and no incentives were offered.  Currency translation conducted on on June 8, 2010.

About Travelzoo

Travelzoo Inc. is a global Internet media company.  With more than 20 million subscribers in North America, Europe, and Asia Pacific and 20 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies.  Travelzoo's deal experts review offers to find the best deals and confirm their true value.  In Asia Pacific, Travelzoo is independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo Japan K.K. under a license agreement with Travelzoo Inc.

Certain statements contained in this press release that are not historical facts may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934.  These forward-looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts.  When used in this press release, the words "expect", "predict", "project", "anticipate", "believe", "estimate", "intend", "plan", "seek" and similar expressions are generally intended to identify forward-looking statements.  Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC.  We cannot guarantee any future levels of activity, performance or achievements.  Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.  Travelzoo and Top 20 are registered trademarks of Travelzoo.  All other names are trademarks and/or registered trademarks of their respective owners.

Media Contact:

Christie McConnell

Travelzoo, North America

+1 (212) 484-4912

SOURCE Travelzoo