As Loyalty Plans Evolve, Fareportal Targets Millennials, Budget-Savvy Travelers with Combined Rewards Program, Co-Branded Credit Card

NEW YORK, Aug. 8, 2017 /PRNewswire/ -- Loyalty programs have received mixed reviews and appreciation by consumers in recent years as airlines, the originators of travel loyalty programs in the 1980s, began to cut back, limit, and restrict use of rewards as a way to save money. At the same time, hotels, attractions, and tour operators added their own loyalty plans; further diluting the loyalty landscape and encouraging customers to seek out the lowest price rather than remain loyal to one brand.

This opens the door for a company to win the hearts and wallets of the Millennials just as American Airlines did with Baby Boomers when it launched the AAdvantage program in 1981.

Fareportal, with its CheapOair.com and OneTravel.com sites, has its eyes set on doing just that with its multi-faceted loyalty rewards program that goes beyond the traditional single-level programs offered by most travel companies. Fareportal's loyalty platform seeks to reward users twice and sometimes three times over by enabling customers to earn points not only through the CheapOair and OneTravel loyalty program, but also with company's co-branded credit card and the consumer's own airline programs as well.

"All travelers, whether frequent flyers or occasional vacationers, want a flexible loyalty rewards program that they can use based on their own individual travel habits," said Sam S. Jain, founder and CEO of Fareportal. "In order to be inclusive of all of our customers, we not only allow them to get free rooms if enough points have been accumulated, but also to reduce the cost of a room with the amount of points they do have."  

A loyalty program, at best, should inspire customers to use the company's services and products to gain rewards. And it must be easy to use, enabling clients to earn points fast, keep the points as long as they want, and use them when they want with as few restrictions and limitations as possible.

To supplement the loyalty program, Fareportal launched co-branded credit cards with Synchrony Financial in October 2016. The program includes Visa^® and Visa Signature^® credit cards for both CheapOair and OneTravel, as well as a private label credit card for each brand. There is no annual fee for the cards and new customers are eligible to receive a $50 statement credit after making purchases of $500 or more within the first 90 days of getting the card.

"With the addition of our co-branded credit cards, we expanded and enhanced our rewards program with more earning potential outside of CheapOair.com purchases," Jain said. "We offer a multi-level program in which cardholders can gain double or triple points on the company's loyalty platform, additional points with the credit card, and with the airline they are using. That's three loyalty programs earning points at the same time for one booking."

CheapOair and OneTravel operate with a business model that bridges the gap between an online travel agency and a traditional travel agency by providing convenient online booking capabilities, as well as a 24/7 personalized trip booking experience. CLICK TO READ THE COMPLETE STORY

About Fareportal
Fareportal is a travel technology company powering a next generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 450 airlines, 1 million hotels, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.

SOURCE Fareportal

Related Links

http://www.fareportal.com