As Melanoma Cases Continue to Rise, a New Study Ipsos / La Roche-Posay Reveals That 52% of People Across the World Have Never Had Their Moles Checked by a Dermatologist

PARIS, March 19, 2015 /PRNewswire/ --

If diagnosed early enough 90% of melanoma cases can be treated effectively. An exclusive study carried out by Ipsos for La Roche-Posay in 23 countries across all continents looks into the different attitudes to the sun and general knowledge of the risks associated with exposure. A massive 88% of those questioned are aware of the risks of developing skin cancer when exposed without protection to the sun. However, just 1 in 2 of those questioned have ever consulted a dermatologist for a mole screening and 1 in 4 of them have never even checked their own moles on their body. The brand's commitment to the cause goes back several years and today La Roche-Posay launches a new viral campaign which tackles the issue of skin cancer prevention with a new and modern outlook empowering every individual to play a proactive role in the melanoma screening process, taking a closer look at themselves and the ones they love.

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AN UNPRECEDENTED SURVEY LOOKS AT ATTITUDES TO SUN EXPOSURE AND SKIN CANCER PREVENTION ACROSS 23 COUNTRIES 

It is universal - a majority of people across the world enjoy the sun. However the sun is recognised by most for its paradoxical nature. On the one hand we believe it gives us energy and that a tan makes us look healthy, and on the other there is a widespread recognition of the dangers and risks associated with exposure. 88% of us recognise the dangers of the sun if exposed to it without protection. Whilst there is a clear correlation between risk recognition and prevention practices - indeed the more informed we are the more we protect ourselves from the sun - sun prevention habits are still unsatisfactory as proven by the number of melanoma cases on the rise. Whilst 8 in 10 people protect themselves from the sun, 4 in 10 people don't think to protect themselves outside of the holidays. More worrying still is the lack of dermatological attention that people seek out in order to check early signs of skin cancer, often visible to the human eye. Only 1 in 3 people in the world check their own moles at least once a year and over half the population has never told a loved one to go for a screening.

Video: 
     http://www.multivu.com/players/English/7438251-la-roche-posay-become-skin-checker/

SOURCE La Roche Posay