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ASI Survey Says Companies Spending An Average $79 On Employee Holiday Gifts


News provided by

Advertising Specialty Institute

Nov 28, 2017, 12:45 ET

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TREVOSE, Pa., Nov. 28, 2017 /PRNewswire-USNewswire/ -- The annual corporate gift-giving report released today by the Advertising Specialty Institute® (ASI) found companies are spending an average of $79 to thank each employee this holiday season, with 23% reporting they will spend over $100 on each.

ASI's nationwide 2017 Corporate Gift Spending Survey also found that, on average, employers thanking customers or prospects for their business will spend an average of $46 on each.

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Recipients of thank you gifts feel gratitude, says ASI's 2017 Corporate Gift Spending Survey
Recipients of thank you gifts feel gratitude, says ASI's 2017 Corporate Gift Spending Survey

All told, 75% of companies are planning to spend the same amount as last year on gifts for employees and customers, while 17% will reduce their spending, a significant change from 9% last year.

"Employees and customers alike always appreciate getting a little extra over the holidays, and smart companies know corporate generosity pays dividends all year long through repeat business or employee loyalty – especially when the job market is tight and the possibility of a recession looms," said Timothy M. Andrews, ASI president and CEO.

When asked for one word to describe how they feel when they receive a gift from a company they do business with, the majority polled said "appreciated," followed by "thankful" and "grateful." The gifts respondents described as "best ever" ranged from a scuba suit, airline gift card and leather-bound calendar to a handwritten thank-you letter and gourmet cupcakes.

Apparel and gift cards are the two most popular gifts for employees, with apparel on the rise over the past three years, from 29% to 40%, ASI's study shows. Almost half the companies giving gifts will imprint them with their logo, an increase over last year.

For its survey, ASI contacted people from a cross-section of industries who have a personal role in decisions about procuring corporate gifts for either employees or clients/prospects. Over a third of companies polled had not finalized their gift-giving plans by the time of ASI's survey.

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $23 billion promotional products industry. Logoed items like pens, mugs and T-shirts are often given away by companies, organizations and nonprofits to advertise their company, brand or event.

SOURCE Advertising Specialty Institute

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