IRVINE, Calif., Dec. 3, 2015 /PRNewswire/ -- ASICS America Corporation today announced the creation of a new, fully-owned three-day women's running and training event – ASICS Vine Body Sole Weekend – which will be held May 12-14, 2016 in Napa Valley, Calif. ASICS' first-ever fully owned event, ASICS Vine Body Sole is inspired by the brand's philosophy, "Anima Sana In Corpore Sano – A Sound Mind in a Sound Body," and will include a variety of events and experiences designed to celebrate the ever-growing ASICS women's fitness training community. Registration for this experience, hosted in partnership with wine country's own Destination Races, is now live at http://www.asicsvinebodysole.com.
ASICS Vine Body Sole Weekend will include a half marathon (individual and relay options available), training events, yoga and other fitness activities, as well as wine tastings, an ASICS fashion show, a wine and music-filled Finish Line Festival, and special appearances by Team ASICS elite athletes including American Record holder Deena Kastor – all throughout picturesque Napa Valley. Events and experiences will be held with partners Beringer Vineyards, Cairdean Estate and Charles Krug Winery, and will also benefit local and national charities including Girls on the Run International.
"ASICS helps women shine brighter in sports and in life," said Kim Bhesania, ASICS America Women's Business Director. "We believe sports can transform lives and as a brand, we are committed to creating events and experiences, like ASICS Vine Body Sole Weekend, that celebrate women and their pursuit for health, happiness, and the ultimate goal – Anima Sana In Corpore Sano, A Sound Mind in a Sound Body."
Open to women 18 years and older, there are a total of 3,000 spots available for ASICS Vine Body Sole Weekend. All tickets cost $250 and include registration, entry to the various weekend events, ASICS Women's shoes, an event keepsake, access to the Finish Line Festival and more. Individual and relay options are available for the half marathon, which will be held on Saturday, May 14th, with the course beginning at Beringer Vineyards and ending in downtown Calistoga, Calif. Information on preferred hotel partners is available on the event website under the Travel section.
A centerpiece of ASICS' broader initiative to celebrate and inspire women, Vine Body Sole Weekend is the newest event from ASICS to support women's fitness at all levels. Earlier this year, the brand signed a new partnership with Girls on the Run, the transformational, physical activity-based youth development program for girls in third through eighth grade.
"When planning our programs, ASICS vision is to create engaging and memorable experiences for all those touched by the event, from participants to fans, volunteers, and city officials," added Bhesania. "We always want to go beyond the standard event model and ASICS Vine Body Sole Weekend is designed to do just that."
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.
About Destination Races:
Destination Races, based in Sonoma, California, is the pioneer producer of the Wine Country Half Marathon Series. Founded in 2004, the Wine Country Half Marathon Series consists of eight races across prestigious wine regions in North America. Offering unforgettable experiences on and off the course, including the popular post-race wine and music festival, runners travel far and wide for these boutique destination races. The Wine Country Half Marathon Series has limited fields in each event to ensure the participants and their guests can enjoy all the race weekends have to offer, including exclusive winery tours, plus receptions and dinners featuring the local bounty at esteemed wineries and other unique venues. Series races include – Santa Barbara, Northern Virginia, Napa-to-Sonoma, Oregon (Willamette Valley), Kelowna, B.C., Woodinville, WA, and Healdsburg, CA.
SOURCE ASICS America Corporation