ASKO Appliances Launches New Line of Laundry Appliances

MADISON, Wis., Feb. 12, 2018 /PRNewswire/ -- ASKO Appliances, designer and manufacturer of premium kitchen, laundry and professional appliances, announced a new line of laundry appliances, including three washing machines and five tumble dryers. The new line meets the highest homeowner demands in design, function and durability. The new line-up will be introduced to consumers with a rolling launch beginning March 2018.

"We always work to improve and perfect our products to meet the needs of our customers, and the new line is a reflection of this standard of perfection," said Jonas Lidberg, managing director of ASKO Appliances. "The new laundry line features updates that are meant to improve performance and satisfaction for homeowners."

The new laundry line has the high quality and durability expected from ASKO and will incorporate the following features:

• Washing Machines:
• Quattro™ Construction: Four shock absorbers help reduce noise levels and vibration control.
• Steel Seal™ Door: The new washing machines are the only residential washing machines built without a rubber bellow, reducing build-up of dirt and grime and eliminating the need to clean your machine on a regular basis.
• Active Drum™: The hourglass-shaped, removable lifters guide the load to the middle of the drum and effectively remove large debris to the edge of the drum and out of the larger holes – ensuring minimal wear on fabrics.
• Increased program options: Six new run modes are ideal for a variety of situations: "night" for a more quiet nighttime operation, "green" to save energy and water, "intensive" to get those extra dirty clothes clean, "speed" for quick and effective washing results, "allergy" to rinse away all detergent residues and "normal" to accommodate your everyday needs.
• Updated controls: New stainless steel tact switches to provide tactile feedback and a full-color display.
• Tumble Dryers:
• Multiple filters: The Multi Filter System™ consists of five different filters that ensure that all lint and even smaller particles are trapped before they reach the sensitive inner parts of the tumble dryers.
• Variety: Tumble dryers come in three different options: venting, condenser and heat pump – ideal for every household.
• Gentle drying: Soft Drum™ enhances the air flow around the load, increasing the drying effect while the Air Lift™ paddles help distribute the clothes evenly in the drum, preventing bundling and shortening drying times.
• Interior lighting: The interior LED lighting offers a premium feel when loading and unloading – you can easily see any items that may be left behind.
• Stainless steel drum: The stainless steel drum offers higher quality over plastic meaning you will have a product that is built to last for years to come.

Since April 2014, ASKO Distribution North America, LLC., owned by Sub-Zero Group, Inc., has been the exclusive distributor for the ASKO brand in North America. The partnership is part of parent company Gorenje's strategic activities aimed at boosting the brand's presence beyond Europe and promoting its upmarket products. For more information about new ASKO dishwashers and laundry appliances, visit askona.com.

About Gorenje Group

Gorenje Group is a leading European home appliance manufacturer with a tradition spanning 64 years. In addition to standing out with excellent design, their innovative and technologically advanced appliances simplify the lives of users in 90 countries across the world. Their offer of home appliances marketed under their global brands Gorenje and ASKO and local brands Atag, Pelgrim, Mora, Upo, Etna, and Körting is rounded off by a range of kitchen furniture, as well as other home appliances like water heaters and heat pumps. Gorenje is a perennial winner of awards for excellence in design and innovative solutions. The Group generates 92 percent of its revenue in Europe, particularly in Germany, Russia, Benelux, Ukraine, Scandinavia, and Southeastern Europe. For more information on Gorenje Group, please visit gorenje.com and gorenjegroup.com.

SOURCE ASKO Appliances

Related Links

http://www.askona.com