LONDON, June 22, 2010 /PRNewswire/ -- It was announced by John Rigas, Chairman of Asprey International, that Bruce Hoeksema has joined Asprey as Creative Director to oversee all product design, interiors and creative. Asprey is focused on expanding its jewellery, leather, silver, china and crystal product lines.
London based Mr. Hoeksema looks forward to working with the historic brand and bringing a modern take to the rich archives of designs as well as introducing new collections. He takes great pleasure in working with the famed Asprey workshops located above the New Bond Street store, where his designs will be brought to life by the skilled Asprey craftsmen.
V Bruce Hoeksema grew up in both Europe and the United States, and has spent more than 20 years working in the international fashion business. In 1984, he was recruited to join the world-renowned Italian fashion house of Valentino, where his positions included Executive Vice President of the International Group, President of the US Operations and President of the French Group during his 16-year tenure. In 2000, Hoeksema left Valentino to devote himself to the founding of his own brand, VBH an Italian Luxury accessories house whose initials form the company name.
Asprey was founded in 1781 and has developed over generations into the finest British jeweller and luxury goods house. This grand tradition of offering the best in craftsmanship, quality and design continues today at the Asprey workshops and around the globe as timeless treasures are created for the exclusive Asprey clientele. Asprey is renowned for fine jewellery, watches, clocks, leather goods, silver, china, crystal, rare books and its unrivalled bespoke service.