Astera Announces Centerprise Connector for Intuit QuickBooks

ENCINO, Calif., Feb. 8, 2011 /PRNewswire/ -- Astera Software, a leading provider of data integration solutions through its Centerprise Data Integration platform, announces the release of its Centerprise Connector for Intuit QuickBooks, the number one rated business accounting software. When combined with other connectors from Astera, QuickBooks connector enables businesses to derive operational efficiencies by tightly integrating QuickBooks with other business applications such as Salesforce.com, Microsoft Dynamics CRM and others, as well as with industry leading databases, data warehouses, and technologies.

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Ibrahim Surani, President and CEO of Astera, says, "Our Centerprise Connector for QuickBooks enables small and medium businesses to quickly integrate their applications using Centerprise's drag and drop user interface. This substantially increases operational efficiencies and minimizes the need for manual entry into multiple systems, improving financial controls and removing the likelihood of error."

The Centerprise Connector for Intuit QuickBooks enables rapid integration and synchronization of QuickBooks data with internal and external applications and databases, easily and affordably. Centerprise is especially suited for companies that do not have dedicated IT resources available for building custom integration programs. Many companies turn to Astera's Professional Services team to ensure their project meets business requirements, and is delivered on time.

Centerprise Connectors enable the Centerprise Integration engine to communicate quickly and easily with specific enterprise business applications, like Salesforce, Microsoft Dynamics, QuickBooks and more, as well as with industry leading databases, data warehouses, and technologies such as EDI and web services. Some Connectors include pre-configured workflows as well as dataflows.

Companies that specialize in accounting, ERP and CRM consulting have found Centerprise and its library of Connectors deliver incremental business value enabling them to deliver projects more quickly, efficiently, and reuse their learning on multiple client projects. Selecting Centerprise as their primary integration and migration tool delivers numerous business benefits.

Centerprise's parallel processing engine delivers the performance and scalability to efficiently process large data volumes. Its open architecture and 100 percent .NET 4.0 APIs make it both customizable and extensible. Centerprise works in native 64-bit mode providing performance and scalability to deliver performance faster than that of other enterprise architectures in real-time scenarios.

About Astera Software

Astera Software is a leading provider of data integration solutions. Astera is focused on eliminating complexities in integration processes through continuous innovation.

Astera's Centerprise Solutions enable organizations to complete their integration and migration projects more quickly and easily by using Centerprise Data Integrator and pre-configured Centerprise Connectors, created for project and business needs. Astera's flexible and extendable Centerprise platform is fast becoming the platform of choice for medium and large enterprises and government agencies. An innovative parallel processing architecture and smart optimizations enable Centerprise to meet the needs of large enterprise scale data integration projects.

For more information, please visit www.astera.com

Astera® and Centerprise® are registered trademarks of Astera Software.

Astera Software, Centerprise and Centerprise Connectors are registered trademarks of Astera Software. Other names used may be trademarks of their respective owners.

SOURCE Astera Software