Athlete-Backed Villager Goods Debuts Little Villager, A New Healthy Beverage Choice for Kids
Affordable and Organic Drink Option for Millennial Families Launches at Select Target Locations Nationwide
SAN DIEGO, Nov. 5, 2018 /PRNewswire/ -- Southern California-based Villager Goods is excited to announce the launch of Little Villager, a low-sugar and flavorful organic beverage for kids. Co-founded by active and health-conscious parents, Josh Landan and Jeff Hansson, Villager Goods is also owned in partnership with a team of professional surf, skateboard, and snowboard athlete investor-ambassadors. Villager Goods is pleased to expand the brand to now include affordable and organic wellness products for its youngest fans through Little Villager.
The team at Little Villager is dedicated to producing nutritious and organic product alternatives for parents and kids by offering delicious drinks made with simple ingredients. The no-sugar-added beverage offerings, launching this month at nearly 300 Target locations nationwide and on Target.com, contain 40% juice, and are available in three kid-favorite flavors including Apple Juice, Pink Lemonade and Fruit Punch. Conveying the same California lifestyle as its parent company, Little Villager is backed by top performing athletes like pro-skater Paul Rodriguez and pro-surfer Alana Blanchard. Landan and Hansson hope to inspire active, healthy lifestyles from a young age, leveraging its community – or "village" – of athletes and influencers to spark a movement that will positively impact millennial families everywhere.
"The Villager Goods team and I could not be more excited about the launch of Little Villager," said Villager Goods Co-Founder and CEO, Josh Landan. "As parents, Jeff and I believe strongly in delivering healthy and organic products for families, and there just isn't much available at an affordable price point. We're excited to fill that gap in the marketplace with Little Villager, and to leverage our community of athletes and influencers to inspire active and healthy lifestyles for kids nationwide."
Villager Goods and Little Villager are led by a team of surfers, skateboarders, snowboarders, photographers, and artists who seek to inspire a healthy, active and adventurous life. The community-driven Little Villager meets a growing need for organic products that are also affordable and represent a lifestyle parents and kids can both get behind.
About Villager Goods:
Villager Goods is a global community of adventurers that inspires future generations to live healthy lives in harmony with nature, through education and empowerment. We create products that taste good, feel good and are made from the world's simplest ingredients. Please visit us at www.villagergoods.com and follow @villagergoods on Instagram and Facebook.
About Little Villager:
Little Villager creates healthy, flavorful and no-sugar-added products for active kids at an affordable price point. Beginning this month, families can find Little Villager at select Target locations nationwide, and on Target.com. In December 2018, Little Villager will be available on Amazon. In February 2019, 7-11's nationwide will carry Little Villager, making it easier than ever to enjoy healthy drinks on-the-go.
SOURCE Villager Goods
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