AthleteMerch.com Launches Mobile App That Puts a Pro-Level Merch Store in Every Athlete's Pocket
ATLANTA, Oct. 20, 2026 /PRNewswire/ -- AthleteMerch.com, the merchandise platform powered by YOKE, has launched a new mobile app that makes it easier for athletes at every level to launch and manage their own custom merchandise store.
The app gives youth, high school, college, recreational, club, and professional athletes access to a professionally designed and managed merchandise store. Stores are free to launch, and athletes do not need to purchase inventory, meet order minimums, or pay upfront costs. The company handles payment processing, shipping and customer service.
A youth soccer player, college swimmer, club volleyball athlete, or touring professional can create a storefront filled with products designed around their name, number, and personal brand.
Athlete Merch offers more than 40 customizable products, including shirts, hoodies, hats, jerseys, bags, drinkware, golf towels, and umbrellas. Every product is made to order.
YOKE handles the custom artwork, production, payments, shipping, and customer service. Athletes do not need to hire a designer, find a manufacturer, store inventory, or manage fulfillment.
Through the mobile app, athletes can launch and manage their store, review designs, track their balance, view trending products, and see their best-sellers directly from their phones.
"Having your own quality merch line used to necessitate being famous enough to justify a full design and production team," said Mick Assaf, Co-Founder and CEO of YOKE. "We built Athlete Merch so athletes at every level can launch a real store, offer products their supporters will want, and build a brand around their name."
The mobile app builds on the Athlete Merch platform's early growth. Athlete Merch has already fulfilled more than 35,000 orders and produced more than 135,000 made-to-order products.
Athlete Merch is a standalone merchandise platform built for athletes at every level. Athletes do not need to play professionally or have a large following. They can create a store around their name and share it with family, friends, teammates, and fans.
Supporters do not need the app to shop. Each athlete's store is available at AthleteMerch.com, where parents, friends, teammates, and fans can browse collections and make purchases from anywhere.
Athletes can launch a free store today at AthleteMerch.com. The mobile app is available through the App Store and Google Play.
About AthleteMerch.com
AthleteMerch.com, powered by YOKE, makes it easy for athletes at every level to create custom merchandise their fans will love. Athletes get wide product variety and deep customization across more than 40 items, with high-quality products at fair prices and stores that stay open year-round. YOKE handles the custom artwork, production, payments, shipping, and customer service, with no upfront cost, no order minimums, and every product made to order.
Fans can shop their favorite athletes' merch at https://www.athletemerch.com/athletes
Download the Athlete Merch App
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SOURCE AthleteMerch.com
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