ATHLETES FIRST AND REVLON COLLABORATE TO BRING PREMIER BEAUTY AND GROOMING EXPERIENCES TO "THE BLOCK" IN NEW ORLEANS

Agency's 100,000-square-foot hospitality experience to host Revlon's beauty bar and American Crew's grooming lounge during three-day Big Game event for clients, influencers, and guests

NEW YORK, Feb. 5, 2025 /PRNewswire/ -- Athletes First, the premier sports representation and marketing agency, has teamed up with Revlon Group Holdings LLC ("Revlon"), a trendsetter in the world of color cosmetics and hair care, to bring its iconic women's beauty and men's grooming brands to "The Block," Athletes First's exclusive 100,000-square-foot hospitality and brand activation space spanning four private mansions in New Orleans for the Big Game. 

As part of this collaboration, Revlon will host the "House of Revlon" at The Block from February 6–8. Featuring a "Revlon Glimmer Bar" and an "American Crew Grooming Lounge," the activation will provide guests with professional makeup services and hair styling treatments from industry stylists. In addition, Juicy Couture and John Varvatos fragrances will be available for sampling to round out the branded experience. Over the course of three days, Athletes First clients, their significant others, influencers, and invited guests will enjoy this premium experience in an elegant, immersive setting.

Revlon will also serve as an associate sponsor of two marquee, invitation-only parties hosted by Athletes First at The Block over the weekend.

"Revlon's portfolio of best-in-class brands perfectly complement The Block, our largest hospitality event ever at the Big Game," said Matt Shulman, Head of Properties at Athletes First. "With the House of Revlon activation, we're providing a unique, elevated experience for our players, coaches and broadcasters, their families, and our brand partners, making The Block the most exciting and memorable destination we as an agency have ever created."

"We're extremely excited to work with Athletes First to Glimmer, Shimmer and Shine at the Big Game," said Kelly Solomon, Chief Digital Marketing Officer at Revlon. "We love the intersection of beauty and sports, and our unforgettable history as a beauty trendsetter combined with Athletes First's incredible reputation in sports have enabled us to create an unexpected and delightful immersive experience."

"The Block" will be a first-of-its-kind experience for Athletes First's clients, their families, and business partners.  Located within walking distance of the Caesars Superdome, "The Block" features four interconnected mansions and a mammoth 10,000-square-foot courtyard with pools and gardens. The unique space will host athlete and brand activations, media integrations, private content studios, exclusive partner events, luxury gifting opportunities, an athlete performance center and first-class hospitality.  

About Athletes First 
Athletes First is a full-service management firm that has been representing elite players, coaches, personnel, and broadcasters since its inception in 2001. Athletes First has strategically grown its practice with the most widely experienced agent team in the industry composed of forward thinkers, trained attorneys, and master negotiators. Our mission is simple: Do the right things, with the right people, for the right reasons.

About Revlon Group Holdings LLC:
Revlon Group Holdings LLC ("Revlon") has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance, and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden company and its portfolio of brands, including its leading designer and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in over 100 countries around the world in most retail distribution channels, including prestige, salon, mass, and online. Revlon is among the leading global beauty companies, with some of the world's most iconic and desired brands and product offerings in color cosmetics, skin care, hair color, hair care and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, Almay, Mitchum, CND, American Crew, Creme of Nature, Cutex, Juicy Couture, Elizabeth Taylor, Curve, John Varvatos, and Christina Aguilera.

SOURCE Athletes First