Athletic Propulsion Labs® Announces "BANiversary" Event

LOS ANGELES, Oct. 17, 2011 /PRNewswire/ -- Athletic Propulsion Labs® announced today it is celebrating the one-year anniversary of the NBA ban of their basketball shoes featuring the revolutionary Load 'N Launch™ technology because it provides an "undue competitive advantage" to the players. The "BANiversary" celebration event will take place for one day only on October 19, 2011 and will feature the Athletic Propulsion Labs Concept 1 and Concours basketball shoes for the special price of $150.00, exclusively online at APLbasketball.com, a $45.00 savings off the regular $195.00 price. APL's Concept 1 basketball shoes were introduced on March 24, 2010 and feature the Load 'N Launch™ technology designed to instantly increase vertical leap up to several inches. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned for performance enhancing reasons.  The Concept 1 became the biggest news story of the day and within a matter of hours news of the NBA ban of the Athletic Propulsion Labs shoes spread across the globe on radio, TV, print and internet media.

"The BANiversary event is our way of saying thank-you to the vast number of fans of Athletic Propulsion Labs who have been intrigued by our revolutionary Load 'N Launch™ technology since the NBA banned our shoes on October 19, 2010. Since then, many people have purchased our Concept 1 and Concours basketball shoes and the testimonials we have received regarding the instant improvement in vertical leap provided by our technology have been extremely gratifying to us" said Ryan Goldston, Co-Founder of Athletic Propulsion Labs. "We are celebrating the BANiversary event through a compelling offer only available on our website at www.athleticpropulsionlabs.com that will allow people to buy any of our $195.00 basketball shoes for the special price of $150.00 for one-day only on October 19, 2011. We have never before offered any Athletic Propulsion Labs shoes for the $150.00 price and for this commemorative 24-hour period we will be doing so," said Adam Goldston, Co-Founder of Athletic Propulsion Labs.

The Athletic Propulsion Labs Concept 1 shoe is currently available in 4 colors and features a carbon-fiber synthetic upper that was inspired by the great carbon-fiber bodied super cars of the world. The recently introduced Athletic Propulsion Labs Concours line, inspired by the world-famous Concours d'Elegance auto show, features exotic quilted suede uppers with accents of the finest Napa leather and is reminiscent of the interiors of some of the world's great luxury vehicles. Both the Concept 1 and the Concours collection of basketball shoes feature the company's patent-pending Load 'N Launch technology, designed to instantly increase a player's vertical leap by up to several inches. While the Athletic Propulsion Labs basketball shoes have been banned by the NBA, they are legal for use in both college and high school basketball.

About Athletic Propulsion Labs®:

Athletic Propulsion Labs was founded in Los Angeles, California by twin brothers Adam and Ryan Goldston, two former University of Southern California basketball players. The company is dedicated to the creation of world-class, breakthrough technology that significantly enhances the performance of athletes in a variety of sports. The inaugural product from Athletic Propulsion Labs®, the patented APL® Concept 1 basketball shoe and the recently introduced Concours, feature the revolutionary Load 'N Launch™ Technology. The patent-pending Load 'N Launch™ device is implanted in a cavity in the forefoot of the shoe and serves as a 'launch pad' by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system. In biomechanical testing at a leading west coast university laboratory, the Athletic Propulsion Labs® Concept 1 shoes delivered increases in vertical leap of up to 3.5 inches when compared against a leading competitive brand's most expensive basketball shoe. The APL® Concept 1 and Concours shoes are sold on the company's website at http://www.AthleticPropulsionLabs.com and normally at $195.00 per pair.

APL's Concept 1 basketball shoes were introduced on March 24, 2010. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned because it provided an "undue competitive advantage".

For more information on Athletic Propulsion Labs, please visit the website at http://www.AthleticPropulsionLabs.com or http://www.APLbasketball.com.

Media Contact:
Ashlee McNulty
The UXB
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SOURCE Athletic Propulsion Labs