MADRID, May 29, 2017 /PRNewswire-HISPANIC PR WIRE/ -- ATRESERIES is looking forward to its third anniversary on the air with the VIVE OTRAS VIDAS campaign, in which it focuses – with a touch of humor – on one of the most salient values of the ATRESMEDIA channel: the best productions 100% in Spanish.
"The success of series in the Hispanic market is due to the fact that besides telling universal and meaningful stories, we reach the audience without the need for dubbing or subtitling." [Mar Martínez Raposo, Director of Atresmedia Internacional].
For the launch of this campaign, aided by the agency Mama Team, and which starts up today, May 29, three extreme situations have been chosen; classic scenes from television series in which the spectator and the language barrier are protagonists.
Thus the unyielding discipline of a jail, the emergency room of a hospital, and the tension during a police raid support the campaign's slogan: "The best series allow you to live other lives; with Atreseries, you can live them in your language."
The first international campaign of ATRESERIES is comprised of three spots, which will be broadcast on screen and shared on the channel's social networks.
This first initiative is the result of a broad technical rollout in which nearly 40 people have participated, including technicians and actors, with more than 60 hours in real locations being recorded.
The first episode of the campaign is the emergency room at a hospital, where a team of doctors strives to save the life of a person who has been shot. In the middle of the instructions – in English – from the head doctor to her colleagues, a television viewer appears, remote control in hand, who does not understand what is going on.
Similar moments also occur in a jail, as well as in the middle of a police raid in which the misunderstandings due to the different languages make it difficult for the viewer to understand the story.