Atresmedia consolidates its pay TV business under Atresmedia Internacional
The Group places channels Antena 3, Atreseries and ¡HOLA! TV under the same area to take better advantage of growth opportunities
MADRID, May 16, 2016 /PRNewswire-HISPANIC PR WIRE/ -- The group Atresmedia has created ATRESMEDIA INTERNACIONAL to combine its three international channels – Antena 3, Atreseries and ¡HOLA! – into just one business area. TV: This division will remain under Javier Nuche, Managing Director of Atresmedia Internacional, who is responsible for the three channels at the global level; he chose INTX, in Boston to announce the reorganization.
With this decision, the Group strengthens its position in the industry as the most solid international operator in Spanish-language content. Under Atresmedia Internacional the three channels will have a coordinated strategy in their relationship with affiliates, both at the commercial level as well as the marketing level. This new structure will allow more opportunities for collaboration with affiliates.
After having successfully launched two new channels in the last two years, and tripling the number of subscribers to more than 35 million, "this is the time to consolidate our strategy as a Group, to take better advantage of growth opportunities and to compete in an increasingly complex market," said Javier Nuche, Managing Director of Atresmedia Internacional, who also said that "this new structure will not affect how the channels are run; they will retain the personality and hallmark traits that have led to their success."
Own logo and tagline
To transmit to the market this desire to integrate and to work as a Group, Atresmedia Internacional will now have its own logo and the tagline: "Entertainment in the language that unites us," as well as a corporate website (www.atresmediainternacional.com), where relevant information on each of the Group's international channels can be accessed.
About Atresmedia Internacional
Atresmedia Internacional is the head of the Atresmedia Group, which includes its three international channels: Antena 3, Atreseries and ¡HOLA! TV. Positioned as one of the global leaders in the production and distribution of content in Spanish, Atresmedia is the private European operator with the most channels and the highest number of subscribers outside of its own borders, with a presence in all Spanish-speaking countries, as well as in the USA, Canada, Europe and Africa, Atresmedia Internacional is committed to quality and variety through a complementary supply of content.
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