AT&T AdWorks Online Audience Network Ranks among Top 5 Ad Networks, According to comScore
New ranking validates AT&T AdWorks' privacy compliant online scale in addition to audience targeting capabilities
Sep 20, 2011, 09:00 ET
NEW YORK, Sept. 20, 2011 /PRNewswire/ -- Leading digital research firm comScore has ranked AT&T* AdWorks among the top five online ad networks, according to comScore's latest Media Metrix report. With its network of owned and operated web sites and partner inventory, AT&T AdWorks online audience network now ranks among the largest in the industry.
"AT&T AdWorks is committed to delivering valuable intelligence on aggregated and anonymous audience segments at scale on behalf of its advertiser clients," said Greg McCastle, senior vice president of AT&T and head of AT&T AdWorks.
"We draw insights from over 100 million subscriber relationships to inform and bring value to advertising," McCastle said. "Given our strong commitment to protecting the privacy of AT&T customers, we aggregate and anonymize this information to enable marketers to reach their desired audience across nearly 10 billion(1) monthly mobile ad impressions and over 47 billion monthly display ad impressions."
"AT&T AdWorks' ability to deliver across a variety of platforms — display, mobile, tablets and television — combined with a higher level of intelligence across these platforms — distinguishes us in the current fragmented industry landscape," said McCastle.
AT&T AdWorks is committed to protecting the privacy of AT&T customers and its offerings focus on reaching audience segments based on non-personally identifiable and aggregate information.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. comScore Media Metrix Core Reports™ is the industry's standard online audience measurement and media planning metric. Released monthly, Media Metrix Core Reports leverage comScore's proprietary Unified Digital Measurement methodology, which incorporates both panel- and server-based measurement approaches to account for 100 percent of a site's audience. For more information on the Media Metrix Core Reports™, please visit: http://www.comscore.com/Products_Services/Product_Index/Media_Metrix_Suite/Media_Metrix_Core_Reports.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
(1) Based on AT&T AdWorks reported audience reach
About AT&T AdWorks
AdWorks is AT&T's leading multi-screen digital audience network. Utilizing the inherent strengths of the world's largest telecommunications company, AdWorks is committed to delivering a better approach to integrated advertising. AdWorks' superior client service, combined with advanced optimization technology, make it the premier choice for national marketers and agencies to achieve their objectives on the largest brand-safe audience platform available today across mobile, display and television media. Launched in 2009, AdWorks is headquartered in New York City with branch offices in Atlanta, Chicago, Dallas, Los Angeles and San Francisco. For more information, please visit AdWorks.att.com.
About AT&T Inc.
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse© and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.
© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE AT&T Inc.
Share this article