AT&T and Learfield to Create New Experiences for University Communities

DALLAS, Nov. 5, 2018 /PRNewswire/ -- AT&T* is entering a strategic relationship with Learfield, a collegiate marketer, to help deepen our reach within higher education institutions.

We'll work with Learfield's Campus+ division, which helps build campus-wide relationships that support university and business opportunities, to cultivate university partnerships that transform the traditional business relationship into more evolved experiences.

"Working with Learfield means sharpening our focus on education. University relationships are particularly important to us as we concentrate on developing tomorrow's best and brightest as part of our future workforce," said Chris Roy, vice president, Global Public Sector, AT&T. "Learfield brings deeply entrenched collegiate relationships to the table, and we look forward to exploring the synergies of this collaboration and the benefits we can bring to each university."

Universities face increasing demands. Through this relationship with Learfield, we'll work with administrators and other campus stakeholders to understand the unique challenges each university faces. Then, we'll help design customized solutions that will deliver new and engaging experiences to students, faculty and alumni.

"Building technology-intensive campuses helps improve how students learn and find new ways to connect with each other. Teaming with Learfield will help us bring the latest technology, education and career opportunities to university communities," Roy added.

Here's what this may look like. Research and development opportunities will help further on-campus learning. And recruiting and mentoring opportunities will help students succeed beyond the classroom.

Learfield Executive Vice President and Chief Revenue Officer Andy Rawlings said, "We've always been committed to connecting people with what they're passionate about. And we've worked with AT&T for years. Our team is excited to further our relationship with AT&T to expand its business solutions on the campuses of our partner universities. Together, we'll help bring new opportunities and technologies to our partner schools."

To learn more about how AT&T is helping advance K-12 and higher education institutions, check out att.com/publicsector.

*About AT&T Communications

We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the best network according to America's biggest test.** We're building FirstNet just for first responders and creating next-generation mobile 5G. With DIRECTV and DIRECTV NOW, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve over 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.

AT&T Communications is part of AT&T Inc. (NYSE: T). Learn more at att.com/CommunicationsNews.

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© 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

**Based on GWS OneScore Sept. 2018. Excludes crowd sourced studies.

About Learfield Campus+

Learfield's Campus+ is dedicated to developing comprehensive campus-wide relationships that prioritize university brand alignment, impactful student services and increased revenues. Building off Learfield's athletics multimedia rights relationships with nearly 130 collegiate institutions, conferences and arenas nationwide, Campus+ provides solutions and cultivates innovative "best in class" partnerships. Campus+ business clients can have deeper engagement with university students, faculty, staff and alumni. Learfield, with a rich history of more than four decades, also can provide collegiate properties access to professional concessions and ticket sales; licensing and trademark consulting; digital and social platform expertise and venue and technology systems through its affiliated companies.

SOURCE AT&T Inc.

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